Rollins, Inc. (ROL) Stock

Rollins, Inc. (ROL) is a Technology stock trading at $36.20 (as of 2026-08-14), with a market capitalization of $17.42B and a trailing P/E of 32.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Rollins, Inc., through its subsidiaries, provides pest and wildlife control services to residential and commercial customers in the United States and internationally. Services include pest control, termite protection, and related offerings, delivered directly and through franchisee operations.

Understand Rollins, Inc.: how it makes money

Rollins, Inc. provides pest and wildlife control services for residential and commercial customers, including termite protection, and it makes money by delivering recurring pest-control service work (and related ancillary services) directly and through franchised operations.

The profit engine is recurring pest-control service demand, evidenced by 'Recurring Revenue in Pest Control' at 80%, with growth and mix coming from residential, commercial, and termite and ancillary offerings.

Revenue by segment (latest quarter)
Residential$0.4B
Commercial$0.3B
Termite&Anc$0.2B

Business quality (Mixed): The dataset includes clear operating KPIs (notably 'Recurring Revenue in Pest Control') and an operating margin figure, but gross margin is not provided (null), and there are multiple organic revenue figures in the segment candidates that require care to reconcile to the latest total.

Valuation: Trades at 40× trailing earnings · $21B market cap.

Bull case

  • Recurring service base: The company reports 'Recurring Revenue in Pest Control' of 80%, which supports a business model centered on ongoing pest-control services.
  • Multiple revenue streams inside pest control: Organic results are broken out across residential, commercial, and termite and ancillary revenues, giving more than one service line driving performance.
  • Expansion via franchise and acquisitions: The company tracks 'Wildlife Franchise Locations' (84) and 'Planned Wildlife Franchise Adds' (12), and it also reports strategic acquisition activity (for example, 'Strategic Acquisitions Completed Cumulative' of 22).

Bear case

  • Demand sensitivity across customer types and geographies: Services are provided to both residential and commercial customers in the United States and internationally, and commercial customers can include healthcare, foodservice, and logistics end markets.
  • Growth execution risk from acquisitions: Because the company reports strategic acquisition activity (for example, 'Strategic Acquisitions Completed Cumulative' of 22, and acquisition closure counts), results can depend on successfully completing and integrating acquisitions.
  • Franchise scaling risk: Wildlife franchising shows both current franchise locations (84) and planned additions (12), so the pace and execution of franchise expansion can matter.
Valuation — source: SEC EDGAR (first-party)
Price$36.20
Market Cap$17.42B
P/E Ratio32.8
EV / EBITDA20.9
Price / Book12.19
Price / Sales4.44
FCF Yield3.6%
DCF Value (model)$15.44
DCF Upside vs Price-57.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$3.76B
Net Margin14.0%
Revenue Growth (YoY)7.9%
EPS Growth (YoY)3.4%
FCF Growth (YoY)-1.2%
Financial Health — source: SEC EDGAR
Altman Z-Score8.09 (safe)
Valuation vs Sector & Industry
Stock P/E32.8
Sector P/E (Technology)35.0
Industry P/E (Business Services)30.4
vs Sector-6.4%
vs Industry7.7%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($2.30B)
Institutional Holders Tracked10
Congressional Trades (recent)9
Company
SectorTechnology
IndustryBusiness Services
CEOJerry E. Gahlhoff Jr.
Employees20,000
CountryUS
IPO Date1980-03-17

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ROL earnings history · ROL institutional & insider holders · ROL KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-14.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.