Herc Holdings Inc. (HRI) is a Technology stock trading at $156.15 (as of 2026-08-25), with a market capitalization of $5.22B and a trailing P/E of 5220.3. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Herc Holdings Inc., through its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also provides ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it offers various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial facilities, hospitality, healthcare, recreation, entertainment production, and special event management customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was founded in 1965 and is based in Bonita Springs, Florida.
Herc rents construction and industrial equipment (aerial lifts, trucks, compressors, earthmovers) to contractors and industrial customers, earning daily rental fees plus service charges. The model is a capital treadmill: fleet must keep growing to drive revenue, and pricing gains (low single digits) must outpace fuel and depreciation to protect margins.
| Equipment rental | $1.0B |
| Service and other | $0.0B |
| Other | $0.1B |
Business quality (Weak): Operating margin of 2% and a 5,282x P/E mean the stock is priced for a full-cycle turnaround; the business itself is capital-heavy with thin current returns.
Valuation: Trades at 5282× trailing earnings · $5.3B market cap.
| Price | $156.15 |
| Market Cap | $5.22B |
| P/E Ratio | 5220.3 |
| EV / EBITDA | 323.6 |
| Price / Book | 2.76 |
| Price / Sales | 1.09 |
| FCF Yield | 31.2% |
| DCF Value (model) | $1.58 |
| DCF Upside vs Price | -99.0% |
| Revenue (TTM) | $4.38B |
| Net Margin | 0.0% |
| Revenue Growth (YoY) | 22.6% |
| EPS Growth (YoY) | -99.6% |
| FCF Growth (YoY) | -12.8% |
| Altman Z-Score | 0.66 (distress) |
| Stock P/E | 5220.3 |
| Sector P/E (Technology) | 34.1 |
| Industry P/E (Business Services) | 30.0 |
| vs Sector | 15192.9% |
| vs Industry | 17329.0% |
| Top Institutional Holder | FMR LLC ($498.30M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 3 |
| Sector | Technology |
| Industry | Business Services |
| CEO | Lawrence H. Silber |
| Employees | 7,600 |
| Country | US |
| IPO Date | 2006-11-16 |
Data as of 2026-08-25.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.