PSQ Holdings, Inc. (PSQH) Stock

PSQ Holdings, Inc. (PSQH) is a Technology stock trading at $3.06 (as of 2026-07-27), with a market capitalization of $9.96M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

PSQ Holdings, Inc. operates an app and website that connects consumers in the U.S. with businesses aligned on shared values through online services and local community presence. It also uses data from the platform to assess members’ needs and offer products, including EveryLife diapers and wipes.

Understand PSQ Holdings, Inc.: how it makes money

PSQ Holdings runs an app and website that connects Americans to businesses that share values online and in local communities, and it makes money by using platform data and insights to assess members' needs and provide products (such as EveryLife diapers and wipes), alongside related payments and credit activity.

The profit model appears to depend on turning PSQ's membership and business network into transaction activity that flows through its payments and credit businesses (as reflected by Gross Merchandise Value Processed by PSQ Payments and Credova Credit Business), and then monetizing that activity and related product offerings like EveryLife.

Revenue by segment (latest quarter)
FinTech$0.0B

Business quality (Weak): Early-stage economics, with very small reported revenue (rounded to 0.0B) and a large operating loss (operating margin -75.2), so investors should focus on whether transaction volume and repeat engagement can translate into sustainable operating performance.

Bull case

  • Large platform footprint: The platform has over 70,000 businesses and 1.6 million consumer members, which can support ongoing commerce and recurring engagement if it converts into transactions.
  • Engagement signal on EveryLife: EveryLife Repeat Customer Rate is 76 percent, which suggests repeat usage for the product offering mentioned in the business description.

Bear case

  • Mismatch between transaction-related activity and monetization in revenue: Operational KPI candidates show Gross Merchandise Value Processed by PSQ Payments (0.19 USD_B) and by Credova Credit Business (0.02 USD_B), but Payments Revenue and Credit Business Revenue are both shown as 0.0 in the revenue candidates, implying monetization may be limited or not captured yet in reported figures.
  • Loss-making quarter: Operating margin is -75.2, indicating the business has substantial operating losses relative to the reported revenue scale.
Valuation — source: SEC EDGAR (first-party)
Price$3.06
Market Cap$9.96M
Price / Book1.20
Price / Sales0.38
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$18.22M
Net Margin-200.9%
Revenue Growth (YoY)-21.5%
EPS Growth (YoY)-55.0%
Financial Health — source: SEC EDGAR
Altman Z-Score-2.87 (distress)
Valuation vs Sector & Industry
Sector P/E (Technology)35.0
Industry P/E (Business Services)30.1
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderMETEORA CAPITAL, LLC ($34.45M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEODustin Wunderlich
Employees85
CountryUS
IPO Date2021-07-07

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PSQH earnings history · PSQH institutional & insider holders · PSQH KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-27.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.