Inuvo, Inc. (INUV) Stock

Inuvo, Inc. (INUV) is a Technology stock trading at $0.97 (as of 2026-07-27), with a market capitalization of $14.38M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Inuvo provides online advertising and marketing technology, including data, analytics, and software used to match merchant messages with anonymous consumers and to support real-time ad purchase and placement across devices and channels. It also offers intent recognition for targeted mobile and desktop audiences, and operates content websites under the Bonfire Publishing brand.

Understand Inuvo, Inc.: how it makes money

Inuvo builds and sells IT solutions that identify and message online audiences and optimize ad purchase and placement in real time, through offerings like ValidClick that combine marketing and advertising services with data, analytics, software, and publishing.

Inuvo monetizes its audience targeting and real-time ad optimization platforms by winning new advertising clients (especially IntentKey clients), but its profit model is currently held back by high cost of revenue, resulting in a deeply negative operating margin.

Business quality (Weak): The business shows a 46.2% gross margin, but the latest quarter operating margin was -49.0%, so investors should focus on whether client and IntentKey expansion can eventually reduce the operating loss.

Bull case

  • IntentKey client growth is measurable: In the latest quarter, Inuvo added 20.0 New IntentKey Clients Added, and also showed 23.0 New Clients Onboarded.
  • Evidence of platform performance with KPI outperformance: The company reports an Average KPI Outperformance (Agency and Brand Clients) of 43.0 percent.

Bear case

  • Operating losses remain large: For 2026-03-31, operating margin was -49.0%, indicating costs are outweighing operating profitability.
  • Profitability is pressured by cost of revenue: The operational KPI set includes Cost of Revenue of 0.01 USD_B, which aligns with the negative operating margin.
  • Momentum indicators may be uneven: The reported Projected Revenue value is 0.0 USD_B, which can signal limited or unreported near-term visibility relative to other operating activity metrics.
Valuation — source: SEC EDGAR (first-party)
Price$0.97
Market Cap$14.38M
Price / Book1.18
Price / Sales0.18
FCF Yield-25.9%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$86.21M
Net Margin-5.9%
Revenue Growth (YoY)2.9%
FCF Growth (YoY)108.1%
Financial Health — source: SEC EDGAR
Altman Z-Score-7.13 (distress)
Valuation vs Sector & Industry
Sector P/E (Technology)35.0
Industry P/E (Business Services)30.1
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($1.42M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEORob Buchner
Employees82
CountryUS
IPO Date1998-08-04

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INUV earnings history · INUV institutional & insider holders · INUV KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-27.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.