Build-A-Bear Workshop, Inc. (BBW) Stock

Build-A-Bear Workshop, Inc. (BBW) is a Consumer Discretionary stock trading at $37.80 (as of 2026-08-20), with a market capitalization of $473.92M and a trailing P/E of 8.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Build-A-Bear Workshop, Inc. is a multi-channel retailer of plush animals and related items, selling in company-operated stores under the Build-A-Bear Workshop name and through its e-commerce sites. It operates through Direct-to-Consumer, Commercial, and International Franchising segments, serving customers with customizable plush products plus apparel and accessories, and supplying franchised locations internationally.

Understand Build-A-Bear Workshop, Inc.: how it makes money

Build-A-Bear Workshop sells plush animals and related items (including stuffed or pre-stuffed plush, add-on sounds and scents, plus clothing and accessories) through its brand stores and e-commerce, and also reports Commercial and International Franchising as part of how it earns revenue.

Its profit model is structurally driven by selling the same plush products through add-on layers (sounds and scents) and companion categories (clothing and accessories), across both stores and e-commerce, with additional revenue contribution from Commercial and International Franchising.

Revenue by segment (latest quarter)
DTC	$0.1B
Comm+IntlFr	$0.0B

Business quality (Solid): Good operating metric variety (unit sales and location counts), but segment revenue detail is only explicitly provided for Commercial and International Franchising in the inputs, so the Direct-to-Consumer split must be inferred from total revenue.

Valuation: At 8× earnings, BBW trades 61% below the Retail average (19×). Note: one-time items can distort reported P/E.

Bull case

Unit-scale indicator is provided: The company reports Mini Beans Units Sold (3,000,000), which helps show ongoing demand for its product lines.
Store footprint is expanding: Net New Build-A-Bear Workshop Experience Locations Added is 11, with 375 corporately managed stores, 109 franchise experience locations, and 178 partner-operated locations at period end.
International reach is meaningful: Experience locations are present in 33 countries, with an International Footprint Countries Count of 37, and Experience Locations Outside the United States Share of 30%.

Bear case

Weather disruption is measurable: Days of Store Closures Due to Bad Weather is 250, which can directly impact store traffic and product sales during the period.
International mix can add operational complexity: With 30% of experience locations outside the United States, the business may be more sensitive to cross-country operational and demand variability.

Valuation — source: SEC EDGAR (first-party)
Price	$37.80
Market Cap	$473.92M
P/E Ratio	8.8
EV / EBITDA	5.3
Price / Book	2.98
Price / Sales	0.95
FCF Yield	8.8%
DCF Value (model)	$117.55
DCF Upside vs Price	211.0%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$529.83M
Net Margin	9.9%
Revenue Growth (YoY)	-2.4%
EPS Growth (YoY)	23.9%
FCF Growth (YoY)	-42.3%

Financial Health — source: SEC EDGAR
Altman Z-Score	4.27 (safe)

Valuation vs Sector & Industry
Stock P/E	8.8
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Retail)	19.5
vs Sector	-57.2%
vs Industry	-55.1%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($51.68M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Retail
CEO	Sharon Price John
Employees	1,000
Country	US
IPO Date	2004-10-28

Related Companies (Business model: Brick-and-Mortar Retail (incl. Omnichannel); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.