Nu Skin Enterprises, Inc. (NUS) Stock

Nu Skin Enterprises, Inc. (NUS) is a Consumer Discretionary stock trading at $4.74 (as of 2026-08-21), with a market capitalization of $230.73M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Nu Skin Enterprises, Inc. develops and distributes beauty and wellness products worldwide. It provides skin care systems, including ageLOC Spa systems, ageLOC Transformation anti-aging skin care systems, and ageLOC LumiSpa skin treatment and cleansing devices; and ageLOC Boost, as well as a range of other cosmetic and personal care products. The company also offers ageLOC Youth nutritional supplements, ageLOC TR90 weight management and body shaping systems, LifePak nutritional supplements, ageLOC Meta nutritional supplements, and Beauty Focus Collagen+ skin care supplements, as well as other weight management products. In addition, it is involved in the research and product development of skin care products and nutritional supplements. Further, the company operates retail stores and service centers in Mainland China. It sells its products under the Nu Skin, Pharmanex, and ageLOC brands. The company promotes and sells its products directly, as well as through distributors and Website. Nu Skin Enterprises, Inc. was founded in 1984 and is headquartered in Provo, Utah.

Understand Nu Skin Enterprises, Inc.: how it makes money

Nu Skin develops and distributes beauty and wellness products, including skin care systems and nutritional supplements, and it sells through its core network measured by customers, paid affiliates, and sales leaders.

Nu Skin’s profit model is tied to scaling its affiliate-led customer base (Customers, Paid Affiliates, Sales Leaders), which drives sales of its beauty and wellness products, alongside revenue contributions labeled as Rhyz and RISE.

Revenue by segment (latest quarter)
Americas$0.1B
SE Asia/Pacific$0.1B
Mainland China$0.1B
South Korea$0.1B

Business quality (Weak): The most decision useful operating signals provided are customer and affiliate counts, while current profitability is thin (operating margin is much lower than gross margin).

Valuation: At 5× earnings, NUS trades 80% below the Wholesale average (24×). Note: one-time items can distort reported P/E.

Bull case

  • Large and measurable distribution network: The core business has 669,535 Customers and 120,850 Paid Affiliates, with 26,915 Sales Leaders.
  • Multiple revenue lines beyond core products: Provided revenue components include Rhyz Revenue (0.08B) and RISE Revenue (0.07B), and device/product initiatives are also referenced (Device Product Innovations Revenue Contribution 0.04B, New Product Launches Revenue 0.04B).
  • Platform and connected device engagement are tracked with operational metrics: Subscribed Customers (Platform) are 300,000, and connected device activity includes 3,700,000 Connected Device Treatments Completed and 20,000,000 Connected Treatments Produced by Internet of Things Devices.

Bear case

  • Profitability is currently tight relative to gross margin: Gross margin is 66.9% while operating margin is 1.3%, indicating limited room for operating cost pressure.
  • Operating performance may depend on affiliate network health: Key operating metrics provided focus on Customers, Paid Affiliates, and Sales Leaders, so declines in these measures could pressure sales execution.
  • Platform and connected-device metrics may not directly translate into core profitability: While there are tracked engagement and data metrics (for example, Vera Monthly Active User Ratio is 18%), the link to operating margin is not provided in the facts.
Valuation — source: SEC EDGAR (first-party)
Price$4.74
Market Cap$230.73M
EV / EBITDA6.4
Price / Book0.43
Price / Sales0.17
FCF Yield4.7%
DCF Value (model)$12.36
DCF Upside vs Price160.8%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$1.49B
Net Margin10.8%
Revenue Growth (YoY)-17.1%
EPS Growth (YoY)-1295.3%
FCF Growth (YoY)-86.1%
Financial Health — source: SEC EDGAR
Altman Z-Score3.54 (safe)
Piotroski F-Score7/9 (strong)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.7
Industry P/E (Wholesale)24.0
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock Fund Advisors ($204.03M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryWholesale
CEORyan S. Napierski
Employees3,100
CountryUS
IPO Date1996-11-22

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NUS earnings history · NUS institutional & insider holders · NUS KPIs & operating metrics · NUS financials · NUS investor presentations & press releases · NUS SEC filings · NUS peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.