Intuit Inc. (INTU) Stock

Intuit Inc. (INTU) is a Technology stock trading at $291.11 (as of 2026-07-17), with a market capitalization of $79.63B and a trailing P/E of 17.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Intuit provides financial management and compliance products and services for consumers, small businesses, the self-employed, and accounting professionals in the United States, Canada, and internationally. It operates through segments including Small Business & Self-Employed (e.g., QuickBooks and payroll/payment offerings), Consumer, Credit Karma, and ProConnect.

Understand Intuit Inc.: how it makes money

Intuit sells financial management and compliance software and services, including QuickBooks for small businesses, tax and personal finance tools for consumers, Credit Karma, and ProConnect offerings, and it earns money by charging for these products and services across its segments.

A software-led business mix across multiple financial-compliance segments (QuickBooks, Consumer offerings, Credit Karma, and ProConnect) with very high operating margin (47.0%), suggesting profits are driven by scaling software and services rather than commodity inputs.

Revenue by segment (latest quarter)
Consumer	$4.0B
SB&SE	$2.6B
CreditKarma	$0.6B
ProConnect	$1.4B

Business quality (Strong): Good segment structure is visible (four reportable segments with segment revenue inputs), and operating profitability is strong, but the provided segment revenue candidates do not directly list a ProConnect revenue figure, so ProConnect revenue is computed from the provided total and other segment figures.

Valuation: Trades at 16× trailing earnings · $73B market cap.

Bull case

Diversified revenue base across four reportable segments (Consumer, Small Business & Self-Employed, Credit Karma, ProConnect): Consumer (4.05B) and Small Business & Self-Employed (2.56B) are the largest contributors, while Credit Karma (0.58B) and ProConnect also add diversification.
High operating profitability: Operating margin is 47.0% for the latest reported period (2026-04-30), supporting a profit model with strong cost discipline.

Bear case

Concentration risk in the largest segments: With Consumer (4.05B) and Small Business & Self-Employed (2.56B) making up the majority of revenue, weakness in either segment would likely weigh more than changes in smaller segments like Credit Karma (0.58B).
Secondary growth segments may have limited revenue impact: Credit Karma contributes a smaller portion of total revenue, so it may be harder for improvements there to offset declines in larger segments.

Valuation — source: SEC EDGAR (first-party)
Price	$291.11
Market Cap	$79.63B
P/E Ratio	17.4
EV / EBITDA	12.2
Price / Book	3.86
Price / Sales	3.81
FCF Yield	13.2%
DCF Value (model)	$549.34
DCF Upside vs Price	88.7%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$18.83B
Net Margin	20.5%
Revenue Growth (YoY)	10.4%
EPS Growth (YoY)	10.0%
FCF Growth (YoY)	68.8%

Financial Health — source: SEC EDGAR
Altman Z-Score	4.64 (safe)

Valuation vs Sector & Industry
Stock P/E	17.4
Sector P/E (Technology)	34.7
Industry P/E (Business Services)	30.7
vs Sector	-49.9%
vs Industry	-43.5%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)	6
Top Institutional Holder	VANGUARD GROUP INC ($19.16B)
Institutional Holders Tracked	10
Congressional Trades (recent)	10

Company
Sector	Technology
Industry	Business Services
CEO	Sasan K. Goodarzi
Employees	18,800
Country	US
IPO Date	1993-03-12

Related Companies (Business model: SaaS / Subscription Software (Enterprise); 8 closest by market cap; US-domiciled)

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.