Digital Brands Group, Inc. (DBGI) Stock

Digital Brands Group, Inc. (DBGI) is a Consumer Discretionary stock trading at $9.21 (as of 2026-08-20), with a market capitalization of $8.60M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Digital Brands Group, Inc. designs, manufactures, and sells apparel under multiple brands, including denims, men’s suiting, women’s clothing, and made-to-measure or custom suiting and sportwear. It distributes products directly through its websites and through wholesale channels such as specialty stores and select department stores, serving consumers and retail partners.

Understand Digital Brands Group, Inc.: how it makes money

Digital Brands Group, Inc. sells branded apparel, including denims under DSTLD, luxury mens suiting under ACE Studios, and women’s and mens apparel under Bailey and Harper & Jones, making money from direct-to-consumer and wholesale sales of these products.

The company’s profit model depends on how its brand mix sells through, while off-price selling within Bailey Forty-Four revenue (65% of it) can structurally pressure results.

Business quality (Weak): Recent reported profitability is weak (gross margin 3.4%, operating margin -563.8%), and the most visible operating signal provided relates to off-price mix (65% of Bailey Forty-Four revenue).

Bull case

  • Multiple apparel brands and product categories: The company offers denim (DSTLD), luxury mens suiting (ACE Studios), and additional made-to-measure and apparel lines under Bailey and Harper & Jones, supporting multiple ways to sell apparel through direct-to-consumer and wholesale.
  • Program purchase order activity is tracked: It reports Initial Purchase Orders for $125 Million U.S. Program (0.12 USD_B), which can indicate ongoing demand tied to that program.

Bear case

  • Heavy off-price exposure within one key revenue line: Off-Price Revenue as a Percentage of Bailey Forty-Four Revenue is 65.0%, which can indicate reliance on discounted selling.
  • Very weak operating profitability in the latest quarter provided: Operating margin is reported at -563.8%, showing losses at the operating level.
Valuation — source: SEC EDGAR (first-party)
Price$9.21
Market Cap$8.60M
Price / Book15.92
Price / Sales1.56
FCF Yield-233.2%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$7.38M
Net Margin-382.8%
Return on Equity-8225.5%
Debt / Equity32.08
Current Ratio0.58
Revenue Growth (YoY)-36.1%
EPS Growth (YoY)-97.2%
Financial Health — source: SEC EDGAR
Altman Z-Score-4.49 (distress)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Retail)19.5
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($1.59M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRetail
CEOJohn Hilburn Davis
Employees41
CountryUS
IPO Date2021-05-14

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DBGI earnings history · DBGI institutional & insider holders · DBGI KPIs & operating metrics · DBGI financials · DBGI investor presentations & press releases · DBGI SEC filings · DBGI peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.