BRC Inc. (BRCC) Stock

BRC Inc. (BRCC) is a Consumer Staples stock trading at $0.88 (as of 2026-08-21), with a market capitalization of $103.65M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.

Understand BRC Inc.: how it makes money

BRC Inc. sells coffee, coffee accessories, and branded apparel, and it also produces media content such as podcasts and journals, making money by selling products through wholesale retailers, direct-to-consumer channels, and its Black Rifle Coffee shop outposts plus e-commerce.

The business model is driven by the mix of sales channels, wholesale, direct-to-consumer, and retail outposts, which together determine how much revenue comes from retailer distribution versus the company’s own customer channels.

Revenue by segment (latest quarter)
Wholesale	$0.1B
DTC	$0.0B
Outposts	$0.0B

Business quality (Weak): Revenue is split across wholesale and direct-to-consumer, with retail outposts contributing a smaller portion. The latest quarter shows a moderate gross margin (33.0%) but a very low operating margin (1.2%), suggesting limited room for cost pressure.

Bull case

Active Subscriber base, 180000.0: A measurable subscription audience (Active Subscribers) can support direct-to-consumer engagement.
Ongoing retail distribution footprint: The company reports Black Rifle Energy Commodity Volume Share across food drug mass and convenience stores of 22.5 percent and Black Rifle Coffee outposts numbering 36.

Bear case

Low operating margin, 1.2%: Despite a 33.0% gross margin, the operating margin is low, which can leave limited flexibility if costs rise.
Channel mix includes a smaller retail outpost contribution: Outposts revenue is 0.01 (vs. 0.07 wholesale and 0.03 direct-to-consumer), so performance changes in any single channel may have outsized effects.

Valuation — source: SEC EDGAR (first-party)
Price	$0.88
Market Cap	$103.65M
EV / EBITDA	5.5
Price / Book	1.41
Price / Sales	0.24
FCF Yield	19.1%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$398.26M
Net Margin	-3.0%
Revenue Growth (YoY)	1.7%
EPS Growth (YoY)	225.0%
FCF Growth (YoY)	-609.8%

Financial Health — source: SEC EDGAR
Altman Z-Score	1.10 (distress)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Sector P/E (Consumer Staples)	26.7
Industry P/E (Beer & Liquor)	32.8

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	Silver Rock Financial LP ($667.52M)
Institutional Holders Tracked	10

Company
Sector	Consumer Staples
Industry	Beer & Liquor
CEO	Christopher Mondzelewski
Employees	551
Country	US
IPO Date	2022-02-10

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.