Reed's, Inc. (REED) Stock

Reed's, Inc. (REED) is a Consumer Staples stock trading at $1.12 (as of 2026-08-19), with a market capitalization of $13.28M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Reed's, Inc. engages in the manufacture and distribution of natural hand-crafted beverages in the craft specialty foods industry in the United States, Canada, Asia, Europe, Australia, and South America. It offers Reed's craft ginger beers; Reed's real ginger ales; Reed's ready to drink products; Virgil's handcrafted sodas; ginger candy; and other ginger beverages under the Reed's brand. Reed's, Inc. sells its products to natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars and restaurants through distributors and independent distributor partners, as well as direct to store distribution. It also exports its products to France, the United Kingdom, South Africa, the Caribbean, Canada, Spain, the Philippines, Israel, Australia, Asia, rest of Europe, and South America. The company was formerly known as Original Beverage Corporation and changed its name to Reed's, Inc. in 2001. Reed's, Inc. was founded in 1987 and is headquartered in Norwalk, Connecticut.

Understand Reed's, Inc.: how it makes money

Reed's, Inc. makes and distributes natural hand-crafted ginger beers, real ginger ales, ready-to-drink products, Virgil's handcrafted sodas, ginger candy, and other ginger beverages, selling through natural food and gourmet retailers, grocery store chains, mass merchants, club stores, convenience and drug stores, liquor stores, industrial cafeterias, and on-premise bars.

Reed's profit model appears to hinge on distribution execution, because its operating performance is highly negative while fulfillment quality (Short Shipments) and per-case delivery and handling costs are explicitly tracked alongside its distribution footprint.

Revenue by segment (latest quarter)
Net Sales$0.0B

Business quality (Weak): The company has identifiable operating levers tied to delivery and fulfillment, but the latest quarter shows a very large operating loss, making cost control and reliable distribution execution critical.

Bull case

  • Fulfillment KPI: Short Shipments (Fulfillment KPI) is 2.0 percent in the provided data, which suggests current distribution fulfillment is not excessively impaired.
  • Distribution footprint: The company tracks Distribution Points at 8000.0 count, indicating it manages a broad distribution network.

Bear case

  • Operating losses: Operating margin is -87.0 percent in the latest reported period, indicating operating costs are far exceeding gross profit.
  • Low gross profitability: Gross margin is 9.8 percent, which leaves limited gross profit to absorb operating expenses.
  • Execution risk: Because Short Shipments (Fulfillment KPI) and Delivery and Handling Costs per Case are tracked operating metrics, worsening fulfillment or higher delivery and handling costs could pressure operating performance further.
Valuation — source: SEC EDGAR (first-party)
Price$1.12
Market Cap$13.28M
Price / Sales0.46
FCF Yield-51.2%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$34.06M
Net Margin-46.5%
Revenue Growth (YoY)-21.4%
EPS Growth (YoY)176.9%
Financial Health — source: SEC EDGAR
Altman Z-Score-9.77 (distress)
Valuation vs Sector & Industry
Sector P/E (Consumer Staples)26.7
Industry P/E (Candy & Soda)24.0
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderARMISTICE CAPITAL, LLC ($1.99M)
Institutional Holders Tracked10
Company
SectorConsumer Staples
IndustryCandy & Soda
CEOCyril Arthur Wallace Jr.
Employees24
CountryUS
IPO Date2006-12-29

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REED earnings history · REED institutional & insider holders · REED KPIs & operating metrics · REED financials · REED investor presentations & press releases · REED SEC filings · REED peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-19.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.