Bonk, Inc. (BNKK) Stock

Bonk, Inc. (BNKK) is a Consumer Discretionary stock trading at $1.15 (as of 2026-08-21), with a market capitalization of $9.20M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Safety Shot, Inc. sells over-the-counter consumer health and wellness products in the United States, including a drink aimed at reducing blood alcohol content and treatments for hair loss, vitiligo, eczema, and sexual wellness. It distributes products through direct sales, distributors, retailers, and e-commerce channels.

Understand Bonk, Inc.: how it makes money

Bonk, Inc. sells over-the-counter and consumer wellness products in the United States, including Safety Shot Beverage and treatments/creams across categories like hair loss, vitiligo, eczema, and sexual wellness, and it generates sales through direct customers, distributors, retailers, and e-commerce websites.

The profit model is driven by consumer sell-through of its branded health and wellness products across multiple go-to-market channels (direct customers, distributors, retailers, and e-commerce), so earnings quality depends on sustained demand and channel execution rather than a single product or customer.

Business quality (Weak): Clear product and channel description, but the provided dataset lacks reportable segments and operational KPIs, and the latest financial snapshot shows revenue_b as 0.0B with operating margin not provided, limiting visibility into how the business is performing.

Bull case

Product breadth across OTC beverage and multiple wellness categories: The company offers Safety Shot Beverage and several other consumer products (hair loss treatment, vitiligo solution, eczema cream, and sexual wellness products), which can spread demand across categories.
Multiple routes to market: Products are sold through direct customers, distributors, retailers, and e-commerce websites, which can reduce reliance on only one selling channel.

Bear case

Limited segment and operating KPI visibility in the provided facts: No official reportable segments or operational KPIs were provided, so it is harder to track what specifically drives performance (for example, product-level demand or channel-level traction).
Incomplete latest-quarter operating profitability detail: In the latest provided period (2026-03-31), operating_margin_pct is not provided, and revenue_b is listed as 0.0B in the dataset, which reduces confidence in interpreting the quarter’s operating outcome.
Recent company identity change: The company was formerly known as Jupiter Wellness, Inc. and changed its name to Safety Shot, Inc. in September 2023, which may add transition and comparability considerations for investors.

Valuation — source: SEC EDGAR (first-party)
Price	$1.15
Market Cap	$9.20M
Price / Book	0.33
Price / Sales	2.37

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$2.12M
Net Margin	-3220.4%
Revenue Growth (YoY)	201.6%
EPS Growth (YoY)	1770.3%

Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Consumer Goods)	22.1

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD CAPITAL MANAGEMENT LLC ($249568.00)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Consumer Goods
CEO	Jarrett A. Boon
Employees	8
Country	US
IPO Date	2020-10-30

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.