Bally's Corporation (BALY) Stock

Bally's Corporation (BALY) is a Consumer Discretionary stock trading at $9.87 (as of 2026-08-20), with a market capitalization of $498.13M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Bally’s Corporation operates and manages casino and entertainment businesses, including casinos in multiple U.S. states plus related assets such as a golf course and a horse racetrack. It also has interactive gaming offerings and sports betting through its Bally’s Interactive International and Bally Bet platforms, serving customers across physical and online channels.

Understand Bally's Corporation: how it makes money

Bally's Corporation operates and manages casinos and other entertainment venues, and also runs interactive gaming including sports betting, making money from casino and resort gaming and from interactive gaming revenues.

BALY’s profit model is driven by translating gaming demand into cash flows across two channels, owned and managed land-based casinos and its interactive gaming and sports betting platforms.

Revenue by segment (latest quarter)
Casino+Resort	$0.4B
Intl Interactive	$0.2B
Intralot to C	$0.2B

Business quality (Mixed): The provided data supports clear operating drivers (notably Net Gaming Revenue and International Interactive Segment Revenue) and a multi-channel business model, but segment boundaries overlap across the candidate list, so the segment revenue breakdown should be treated as approximate.

Bull case

Multi-channel gaming footprint: BALY owns and manages 15 casinos across 10 US states and also owns an interactive gaming operator (Bally’s Interactive International, formerly Gamesys) plus Bally Bet.
International expansion: The acquisition of Aspers Casino in Newcastle, UK expands BALY’s international footprint alongside its existing interactive gaming business.
Regulatory access across multiple US states: BALY has access to OSB licenses in 18 states, which supports scaling sports betting through its platform.

Bear case

Jurisdiction and licensing dependence: With casino operations across multiple US states and interactive gaming across international markets, changes in regulation or licensing conditions could impact results.
Execution risk from recent expansion: The Aspers Casino acquisition expands the UK footprint, and results may depend on successful integration and performance of the acquired operations.
Interactive gaming performance sensitivity: Because interactive gaming is a meaningful part of the business (International Interactive Segment Revenue is provided), changes in user engagement or competitive dynamics for online gaming could affect outcomes.

Valuation — source: SEC EDGAR (first-party)
Price	$9.87
Market Cap	$498.13M
EV / EBITDA	8.8
Price / Book	0.23
Price / Sales	0.17
FCF Yield	-174.2%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$2.44B
Net Margin	-26.7%
Revenue Growth (YoY)	1004.9%
EPS Growth (YoY)	921.9%
FCF Growth (YoY)	85.2%

Financial Health — source: SEC EDGAR
Altman Z-Score	0.05 (distress)

Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Restaurants, Hotels & Motels)	26.6

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	Standard General L.P. ($313.12B)
Institutional Holders Tracked	10
Congressional Trades (recent)	3

Company
Sector	Consumer Discretionary
Industry	Restaurants, Hotels & Motels
CEO	Robeson Mandela Reeves
Employees	10,000
Country	US
IPO Date	2019-03-29

Related Companies (Business model: Hotels & Lodging (Asset-Light Franchisors and Asset-Heavy Lodging REITs); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.