Wyndham Hotels & Resorts, Inc. (WH) Stock

Wyndham Hotels & Resorts, Inc. (WH) is a Consumer Discretionary stock trading at $75.18 (as of 2026-07-27), with a market capitalization of $5.63B and a trailing P/E of 17.1. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Wyndham Hotels & Resorts, Inc. operates as a hotel franchisor and provides hotel management services. Through Hotel Franchising and Hotel Management segments, it licenses hotel brands and supports third-party owners, and also manages hotels, including involvement in a loyalty program.

Understand Wyndham Hotels & Resorts, Inc.: how it makes money

Wyndham Hotels & Resorts operates hotel brands through franchising (licensing its lodging brands and providing related services to third-party hotel owners) and hotel management services, and it is also involved in the Wyndham Rewards loyalty program business.

Wyndham’s profit model is structurally driven by recurring fees from third-party hotels it brands (franchising) and manages, so changes in its hotel system size and development activity affect the fee stream.

Business quality (Solid): Good operating metric coverage (system rooms and development contracts), but no clean, numeric segment revenue breakdown for the official Hotel Franchising and Hotel Management segments is provided.

Valuation: At 32× earnings, WH trades 18% above the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

Large, trackable franchise base: Wyndham reports Global System Rooms, which is an operational driver of its franchising-led business.
Growth visibility through development contracts: New Development Contracts Awarded (Global) and a Development Pipeline are provided, which can indicate future expansion of the branded system.
Customer reach through loyalty: Wyndham reports Wyndham Rewards Members, reflecting ongoing scale of its loyalty program business.

Bear case

Fee dependence on third-party hotels: Because the franchising model licenses brands and provides services to third-party hotel owners, changes in hotel owner economics or property performance can pressure fee-related results.
Development execution timing risk: Growth depends on New Development Contracts Awarded (Global) and the Development Pipeline, so delays between contracting and hotel openings can affect near-term contribution from new rooms.
Model includes multiple operating inputs: Earnings are influenced not only by franchising, but also by hotel management services and loyalty-related operations, which can respond differently to market conditions.

Valuation — source: SEC EDGAR (first-party)
Price	$75.18
Market Cap	$5.63B
P/E Ratio	17.1
EV / EBITDA	8.6
Price / Book	11.73
Price / Sales	3.99
FCF Yield	6.5%
DCF Value (model)	$96.46
DCF Upside vs Price	28.3%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$1.43B
Net Margin	13.5%
Revenue Growth (YoY)	1.5%
EPS Growth (YoY)	-31.0%
FCF Growth (YoY)	33.2%

Financial Health — source: SEC EDGAR
Altman Z-Score	1.71 (distress)

Valuation vs Sector & Industry
Stock P/E	17.1
Sector P/E (Consumer Discretionary)	21.8
Industry P/E (Restaurants, Hotels & Motels)	26.5
vs Sector	-21.7%
vs Industry	-35.5%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock, Inc. ($598.99M)
Institutional Holders Tracked	10
Congressional Trades (recent)	1

Company
Sector	Consumer Discretionary
Industry	Restaurants, Hotels & Motels
CEO	Geoffrey A. Ballotti
Employees	2,200
Country	US
IPO Date	2018-05-21

Related Companies (Business model: Hotels & Lodging (Asset-Light Franchisors and Asset-Heavy Lodging REITs); 8 closest by market cap; US-domiciled)

Data as of 2026-07-27.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.