Apple Inc. (AAPL) Stock

Apple Inc. (AAPL) is a Technology stock trading at $333.95 (as of 2026-07-17), with a market capitalization of $4.90T and a trailing P/E of 40.0. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Apple designs, manufactures, and markets devices and related services worldwide, including iPhone, Mac personal computers, iPad tablets, and wearables and home products such as AirPods, Apple Watch, Apple TV, HomePod, and Beats. It also provides AppleCare support, platforms and apps distribution (including the App Store), cloud services, subscription offerings, and advertising services.

Understand Apple Inc.: how it makes money

Apple designs and sells iPhone, Mac, iPad, and wearables plus accessories, and it also earns money from services like cloud services and the App Store that customers use to discover and download apps and digital content.

Apple’s profit engine combines one-time product sales with ongoing services monetization that scales with its large active devices installed base and App Store activity, including paid subscriptions.

Revenue by segment (latest quarter)
iPhone	$57.0B
Mac	$8.4B
iPad	$6.9B
Wearables	$7.9B
Services	$31.0B

Business quality (Strong): Segment split and operating metrics provided for both products and services, with clear ecosystem linkage via App Store users, paid subscriptions, and active devices.

Valuation: At 35× earnings, AAPL trades 11% above the Tech Hardware average (32×). Note: one-time items can distort reported P/E.

Bull case

Services monetization is measurable and linked to the ecosystem: Apple reports App Store Weekly Average Users (850,000,000) and Paid Subscriptions (1,000,000,000), supporting visibility into recurring services demand alongside its product business.
Large installed base supports services attachment: Apple reports Active Devices Installed Base (2,500,000,000), which provides a base for services and subscription offerings tied to platforms like the App Store.
Customer satisfaction is very high for core product lines in the US: Apple reports Customer Satisfaction figures in the 95% to 98% range across iPhone, iPhone 15 family, iPhone 14 family, Mac, and Wearables, Home and Accessories (including Apple Watch) in the United States.

Bear case

Concentration in iPhone makes outcomes sensitive to iPhone demand: Net Sales iPhone are 57.0B, versus Net Sales Products of 80.2B, indicating a material portion of company results comes from a single product line.
Services depend on continued App Store and subscription engagement: Because services platforms like the App Store and Paid Subscriptions are core to the services model, declines in App Store activity or subscription levels could pressure Services results.

Valuation — source: SEC EDGAR (first-party)
Price	$333.95
Market Cap	$4.90T
P/E Ratio	40.0
EV / EBITDA	30.9
Price / Book	46.06
Price / Sales	10.86
FCF Yield	3.1%
DCF Value (model)	$109.06
DCF Upside vs Price	-67.3%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$416.16B
Net Margin	26.9%
Revenue Growth (YoY)	16.6%
EPS Growth (YoY)	22.4%
FCF Growth (YoY)	63.5%

Financial Health — source: SEC EDGAR
Altman Z-Score	12.64 (safe)
Piotroski F-Score	8/9 (strong)

Valuation vs Sector & Industry
Stock P/E	40.0
Sector P/E (Technology)	34.7
Industry P/E (Computers)	30.9
vs Sector	15.4%
vs Industry	29.5%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)	16
Top Institutional Holder	VANGUARD GROUP INC ($387.75B)
Institutional Holders Tracked	10
Congressional Trades (recent)	10

Company
Sector	Technology
Industry	Computers
CEO	Timothy D. Cook
Employees	164,000
Country	US
IPO Date	1994-12-13

Related Companies (Business model: Consumer Hardware (incl. ecosystem services) + Services Ecosystem / Platform Take-Rate; 8 closest by market cap; US-domiciled)

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.