Wingstop Inc. (WING) Stock

Wingstop Inc. (WING) is a Consumer Discretionary stock trading at $113.61 (as of 2026-08-20), with a market capitalization of $3.09B and a trailing P/E of 25.9. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Wingstop Inc. and its subsidiaries run and franchise Wingstop-branded restaurants. The restaurants prepare wings and tenders to order, with sauces and seasonings, and serve customers in locations across the U.S. and internationally.

Understand Wingstop Inc.: how it makes money

Wingstop sells cooked-to-order chicken wings, boneless wings, and tenders through its Wingstop-branded restaurants, with most revenue coming from franchised locations via royalties, franchise fees, and advertising fees, plus smaller company-owned restaurant sales.

Wingstop’s profit engine is franchising, most notably royalties, franchise fees, and advertising fees that are driven by the sales performance and growth of its largely franchised restaurant system, rather than by the economics of owning restaurants.

Revenue by segment (latest quarter)
Franchise royalty & other	$0.1B
Franchise royalty & other (alt)	$0.1B
Advertising fees	$0.0B
Company-owned sales	$0.0B

Business quality (Solid): Useful for understanding the business model (franchising plus digital-led demand), but the provided segment breakdown appears to include overlapping franchise-related line items, and gross margin is not provided.

Valuation: At 37× earnings, WING trades 36% above the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

Franchise-led footprint: As of December 25, 2021, Wingstop had 1,695 franchised restaurants and 36 company-owned restaurants, which supports a revenue model that relies heavily on franchised operations.
Digital is a large part of demand: Digital sales as a percentage of system-wide sales is 72.5%, indicating that a significant share of system sales comes through digital ordering and delivery-led channels.
System growth continues: Net new restaurants opened is 97 (units), with net new restaurants (units) also shown as 124, reflecting ongoing network expansion.

Bear case

Same-store sales pressure: Same-store sales decline is 8.7%, which can make it harder for royalty, franchise fee, and advertising revenue tied to system performance to grow.
Geography sensitivity signals: Domestic same-store sales decline is 5.6% and domestic same-store sales is shown as -5.8%, suggesting performance is not uniform across markets.

Valuation — source: SEC EDGAR (first-party)
Price	$113.61
Market Cap	$3.09B
P/E Ratio	25.9
EV / EBITDA	17.9
Price / Sales	4.25
FCF Yield	6.2%
DCF Value (model)	$116.21
DCF Upside vs Price	2.3%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$696.85M
Net Margin	25.0%
Revenue Growth (YoY)	11.4%
EPS Growth (YoY)	67.5%
FCF Growth (YoY)	-0.1%

Financial Health — source: SEC EDGAR
Altman Z-Score	1.99 (grey)

Valuation vs Sector & Industry
Stock P/E	25.9
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Restaurants, Hotels & Motels)	26.6
vs Sector	26.4%
vs Industry	-2.6%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($621.21M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Restaurants, Hotels & Motels
CEO	Michael J. Skipworth
Employees	325
Country	US
IPO Date	2015-06-12

Related Companies (Business model: Restaurant Operator / Franchisor; 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.