Cracker Barrel Old Country Store, Inc. (CBRL) Stock

Cracker Barrel Old Country Store, Inc. (CBRL) is a Consumer Discretionary stock trading at $55.18 (as of 2026-08-20), with a market capitalization of $1.23B and a trailing P/E of 59.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel store concept in the United States. Each location combines a restaurant offering breakfast, lunch, and dinner with dine-in and pick-up, plus a gift shop selling merchandise and food-related items for customers.

Understand Cracker Barrel Old Country Store, Inc.: how it makes money

Cracker Barrel operates restaurants and attached gift shops in the United States, making money primarily from restaurant sales (breakfast, lunch, and dinner, with dine-in and pick-up and delivery) and secondarily from retail gift items and food products sold through the store gift shop.

It profits from the same store visit in two ways, restaurant revenue and gift-shop retail revenue, so store traffic and the ability to execute both offerings are core to the profit model.

Revenue by segment (latest quarter)
Restaurant	$0.7B
Retail	$0.1B

Business quality (Weak): The company’s revenue split into Restaurant and Retail is clear, and the operational metrics highlighted focus on store sales mix (off-premise), loyalty engagement, and operational execution quality.

Valuation: At 41× earnings, CBRL trades 48% above the Restaurants, Hotels & Motels average (27×). Note: one-time items can distort reported P/E.

Bull case

Meaningful off-premise mix: Off-Premise Sales as a Percentage of Restaurant Sales is 19.6%, suggesting the restaurant business has an established off-premise channel.
Large loyalty base: Cracker Barrel Rewards Members are reported at 10,000,000.
Execution signals in service and digital: Operational measures include a Google Star Rating of 4.28 and Digital Store Orders of 3.4 (with Digital Store Sessions reported at 43.0).

Bear case

Finer operational risk in off-premise: Off-Premise Missing Item Scores are 18.0%, which can indicate avoidable issues with order accuracy.
Revenue concentration in restaurants: Restaurant Revenue is 0.66B versus Retail Revenue of 0.14B, so overall performance is more dependent on restaurant results than gift-shop retail.

Valuation — source: SEC EDGAR (first-party)
Price	$55.18
Market Cap	$1.23B
P/E Ratio	59.4
EV / EBITDA	7.8
Price / Book	2.65
Price / Sales	0.37
FCF Yield	-17.5%
DCF Value (model)	$55.17
DCF Upside vs Price	-0.0%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$3.48B
Net Margin	1.3%
Revenue Growth (YoY)	-2.9%
EPS Growth (YoY)	242.9%
FCF Growth (YoY)	-19.1%

Financial Health — source: SEC EDGAR
Altman Z-Score	2.25 (grey)
Piotroski F-Score	6/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	59.4
Sector P/E (Consumer Discretionary)	20.5
Industry P/E (Restaurants, Hotels & Motels)	26.6
vs Sector	190.2%
vs Industry	123.7%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock Fund Advisors ($217.77M)
Institutional Holders Tracked	10
Congressional Trades (recent)	4

Company
Sector	Consumer Discretionary
Industry	Restaurants, Hotels & Motels
CEO	Julie Felss Masino
Employees	77,600
Country	US
IPO Date	1981-11-05

Related Companies (Business model: Restaurant Operator / Franchisor; 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.