Winmark Corporation (WINA) is a Consumer Discretionary stock trading at $331.93 (as of 2026-07-24), with a market capitalization of $1.19B and a trailing P/E of 29.1. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Winmark Corporation, together with its subsidiaries, operates as a franchisor of retail store concepts that buy, sell, trade, and consign used merchandise primarily in the United States and Canada. The company operates through two segments, Franchising and Leasing. Its franchises retail stores operate under the Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round brand names. The company's Plato's Closet brand stores buys and sells used clothing and accessories for the teenage and young adult market; and Once Upon A Child brand stores buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years. Its Play It Again Sports brand stores buys, sells, trades in, and used and new sporting goods, equipment, and accessories for various athletic activities, such as team sports, fitness, ski/snowboard, golf, and others; Style Encore brand stores buys and sells used women's apparel, shoes, and accessories; and Music Go Round brand stores buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories. In addition, the company is also involved in the middle-market equipment leasing business focusing on technology and business-essential equipment. As of February 23, 2022, it had 1,271 franchised stores, as well as offers its products online at musicgoround.com, playitagainsports.com, and style-encore.com. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
Winmark Corporation operates franchised retail stores that buy, sell, trade, and consign used merchandise, mainly in the United States and Canada, and it earns money through its franchise model (for example, royalties) and through its leasing segment.
The business profit engine is franchising activity, because the company operates brand franchise stores and generates franchise-linked income such as royalties from those stores, while leasing is the other operating stream.
Business quality (Mixed): Segment revenue detail is not provided in the facts here, but the operating drivers for franchising (royalties, franchise counts, and territory pipeline) are available.
Valuation: At 34× earnings, WINA trades 77% above the Retail average (19×). Note: one-time items can distort reported P/E.
| Price | $331.93 |
| Market Cap | $1.19B |
| P/E Ratio | 29.1 |
| EV / EBITDA | 21.2 |
| Price / Sales | 13.72 |
| FCF Yield | 3.4% |
| DCF Value (model) | $276.80 |
| DCF Upside vs Price | -16.6% |
| Revenue (TTM) | $86.06M |
| Net Margin | 48.4% |
| Revenue Growth (YoY) | 7.6% |
| EPS Growth (YoY) | -3.3% |
| FCF Growth (YoY) | -6.1% |
| Altman Z-Score | 16.04 (safe) |
| Stock P/E | 29.1 |
| Sector P/E (Consumer Discretionary) | 21.6 |
| Industry P/E (Retail) | 18.8 |
| vs Sector | 35.2% |
| vs Industry | 54.9% |
| Top Institutional Holder | BlackRock, Inc. ($199.40M) |
| Institutional Holders Tracked | 10 |
| Sector | Consumer Discretionary |
| Industry | Retail |
| CEO | Brett D. Heffes |
| Employees | 89 |
| Country | US |
| IPO Date | 1993-08-25 |
Data as of 2026-07-24.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.