Vera Bradley, Inc. (VRA) Stock

Vera Bradley, Inc. (VRA) is a Consumer Discretionary stock trading at $3.21 (as of 2026-08-25), with a market capitalization of $89.77M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Vera Bradley, Inc. designs, manufactures, and sells consumer products including women’s handbags, luggage and travel items, fashion and home accessories, and gifts through segments such as Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Products are sold via company stores and verabradley.com, reaching customers seeking Vera Bradley branded and Pura Vida jewelry items.

Understand Vera Bradley, Inc.: how it makes money

Vera Bradley designs, manufactures, and sells women’s handbags, luggage and travel items, fashion and home accessories, and gifts, including its Pura Vida jewelry brand, generating revenue from product sales through its Direct, Indirect, and Pura Vida segments.

Vera Bradley’s profitability depends heavily on comparable sales (demand), because when comparable sales decline, revenue falls and the company’s operating margin is pressured, despite a gross margin of 42.1%.

Revenue by segment (latest quarter)
Direct$0.0B
Indirect$0.0B
PuraVida$0.0B

Business quality (Weak): The provided facts highlight demand (comparable sales), channel/brand segment revenue, and margin structure (42.1% gross margin with -19.6% operating margin). Key items that would further explain the profit swing, such as detailed cost and pricing breakdowns, are not included.

Bull case

  • Gross margin is positive at 42.1%: This suggests product gross profitability exists even while the operating line is currently negative.
  • The business is diversified across three segments (Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida): Different channels and brands can partially offset performance differences, rather than relying on a single line.

Bear case

  • Comparable Sales Decline is 17.3%: A broad sales contraction can directly weaken revenue and make it harder to cover fixed operating costs.
  • Operating margin is -19.6%: The company is operating at a loss, so improving sales may be necessary just to reach break-even.
  • Direct Segment Comparable Sales Decline is -10.0%: The Direct channel is also experiencing a comparable-sales decline, which can be a key driver of consolidated performance.
Valuation — source: SEC EDGAR (first-party)
Price$3.21
Market Cap$89.77M
Price / Book0.71
Price / Sales0.37
FCF Yield-90.9%
DCF Value (model)$1.42
DCF Upside vs Price-55.8%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$269.65M
Net Margin-17.7%
Revenue Growth (YoY)-27.5%
EPS Growth (YoY)-20.5%
FCF Growth (YoY)-45.8%
Financial Health — source: SEC EDGAR
Altman Z-Score2.62 (grey)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.8
Industry P/E (Apparel)15.3
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock Fund Advisors ($19.64M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryApparel
CEOIan Martin Bickley
Employees1,725
CountryUS
IPO Date2010-10-21

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VRA earnings history · VRA institutional & insider holders · VRA KPIs & operating metrics · VRA financials · VRA investor presentations & press releases · VRA SEC filings · VRA peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-25.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.