TechTarget, Inc. (TTGT) Stock

TechTarget, Inc. (TTGT) is a Communication Services stock trading at $3.81 (as of 2026-07-27), with a market capitalization of $275.46M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

TechTarget provides online marketing and sales services for business-to-business technology companies, including purchase-intent programs for enterprise technology vendors. Its offerings include IT deal alert and related opportunity/data services, demand and brand solutions, custom content creation, and a webinar and event platform, supported by an integrated network of sector-focused websites and webinar/event channels.

Understand TechTarget, Inc.: how it makes money

TechTarget provides online marketing and sales services for B2B technology companies, including purchase-intent services (IT Deal Alert) and customized demand generation programs, and it monetizes these offerings through revenue categories such as Brand-to-Demand Revenue and Longer-Term Revenue.

TechTarget’s revenue is driven by turning demand generation and purchase-intent programs into measurable business impact, captured in Brand-to-Demand Revenue (and other longer-term revenue), with Revenue Associated with Long-Term Contracts shown as 0.0 in the provided data.

Revenue by segment (latest quarter)
BrandDemand	$0.1B
LongerTerm	$0.0B

Business quality (Weak): Clear connection between demand generation and pipeline-oriented outcomes, but the latest quarter shows a very large operating loss (operating margin -76.3), so operating leverage is a key concern despite gross margin of 54.7.

Bull case

Demand generation revenue is a major component: Brand-to-Demand Revenue is 0.08B versus total revenue of about 0.1B (based on the provided figures).
Program outcomes are presented as measurable pipeline influence: The provided data includes an example Influence Pipeline (Example Customer Program) of 1.2B and an example Return on Investment Multiple (Example Customer Program) of 2800.
The model includes intent-driven, online services: TechTarget offers online IT Deal Alert and related deal data services, plus purchase-intent marketing and sales services for enterprise technology vendors.

Bear case

Operating losses are large in the latest quarter: Operating margin is -76.3% for the period 2026-03-31, indicating costs are far above gross profit on the provided numbers.
Long-term contract revenue is shown as 0.0 in the provided breakdown: Revenue Associated with Long-Term Contracts is 0.0B in the provided segment candidates, which may limit visibility if it persists.
Some performance indicators are explicitly labeled as examples: Influence Pipeline, Number of Leads Delivered, and Return on Investment Multiple are labeled as Example Customer Program, so they may not represent all customers or ongoing run-rate performance.

Valuation — source: SEC EDGAR (first-party)
Price	$3.81
Market Cap	$275.46M
Price / Book	0.53
Price / Sales	0.61
FCF Yield	10.9%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$486.79M
Net Margin	-207.1%
Revenue Growth (YoY)	70.9%
EPS Growth (YoY)	430.6%
FCF Growth (YoY)	-124.4%

Financial Health — source: SEC EDGAR
Altman Z-Score	-4.19 (distress)

Valuation vs Sector & Industry
Sector P/E (Communication Services)	22.0
Industry P/E (Communication)	15.5

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	Lynrock Lake LP ($31.09M)
Institutional Holders Tracked	10

Company
Sector	Communication Services
Industry	Communication
CEO	Gary Nugent
Employees	2,100
Country	US
IPO Date	2007-05-17

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Data as of 2026-07-27.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.