Turning Point Brands, Inc. (TPB) is a Consumer Staples stock trading at $78.66 (as of 2026-07-27), with a market capitalization of $1.52B and a trailing P/E of 27.5. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Turning Point Brands, Inc., together with its subsidiaries, manufactures, markets, and distributes branded consumer products. The company operates through three segments: Zig-Zag Products, Stoker's Products, and NewGen Products. The Zig-Zag Products segment markets and distributes rolling papers, tubes, finished cigars, make-your-own cigar wraps, and related products under the Zig-Zag brand. The Stoker's Products segment manufactures and markets moist snuff tobacco and loose-leaf chewing tobacco products under the Stoker's, Beech-Nut, Durango, Trophy, and Wind River brands. The NewGen Products segment markets and distributes cannabidiol isolate, liquid vapor products, and other products without tobacco and/or nicotine to individual consumers through VaporFi B2C online platform, as well as non-traditional retail through VaporBeast. It sells its products to wholesale distributors and retail merchants in the independent and chain convenience stores, tobacco outlets, food stores, mass merchandising, and drug stores. The company was formerly known as North Atlantic Holding Company, Inc. and changed its name to Turning Point Brands, Inc. in November 2015. Turning Point Brands, Inc. was founded in 1988 and is headquartered in Louisville, Kentucky.
Turning Point Brands manufactures, markets, and distributes branded consumer products, including rolling papers and related items (Zig-Zag), moist snuff and loose-leaf chewing tobacco (Stoker's), and additional tobacco products (NewGen), selling these branded products through its distribution.
Profitability is structurally driven by how well Stoker's Products win and hold retail distribution and in-store selling share, because Stoker's Products are the largest revenue source (moist snuff and loose-leaf chewing tobacco), while the smaller NewGen Products are currently showing net sales decline.
Business quality (Mixed): Segment structure is clear, with identifiable operating indicators around Stoker's retail distribution and share, but NewGen is a notable swing factor given its net sales decline.
Valuation: At 29× earnings, TPB trades 33% above the Tobacco Products average (22×). Note: one-time items can distort reported P/E.
| Price | $78.66 |
| Market Cap | $1.52B |
| P/E Ratio | 27.5 |
| EV / EBITDA | 19.2 |
| Price / Book | 3.95 |
| Price / Sales | 3.17 |
| FCF Yield | 0.1% |
| DCF Value (model) | $91.01 |
| DCF Upside vs Price | 15.7% |
| Revenue (TTM) | $463.06M |
| Net Margin | 12.6% |
| Revenue Growth (YoY) | 16.8% |
| EPS Growth (YoY) | -24.7% |
| FCF Growth (YoY) | -280.0% |
| Altman Z-Score | 4.23 (safe) |
| Piotroski F-Score | 5/9 (moderate) |
| Stock P/E | 27.5 |
| Sector P/E (Consumer Staples) | 27.7 |
| Industry P/E (Tobacco Products) | 21.9 |
| vs Sector | -0.9% |
| vs Industry | 25.8% |
| Top Institutional Holder | VANGUARD GROUP INC ($157.33M) |
| Institutional Holders Tracked | 10 |
| Sector | Consumer Staples |
| Industry | Tobacco Products |
| CEO | Graham A. Purdy |
| Employees | 310 |
| Country | US |
| IPO Date | 2016-05-11 |
Data as of 2026-07-27.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.