Flowers Foods, Inc. (FLO) Stock

Flowers Foods, Inc. (FLO) is a Consumer Staples stock trading at $6.95 (as of 2026-08-21), with a market capitalization of $1.47B and a trailing P/E of 26.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Flowers Foods, Inc. develops and distributes packaged bakery products in the United States, including fresh and frozen breads, buns and rolls, snack cakes, and tortillas under multiple brand names. It sells through direct-store-delivery and warehouse distribution to retailers and foodservice customers such as supermarkets, convenience stores, restaurants, distributors, and institutions.

Understand Flowers Foods, Inc.: how it makes money

Flowers Foods produces and markets packaged bakery products in the United States, and generates revenue by selling branded and other bakery items to retailers through its direct-store-delivery and warehouse distribution systems.

Profitability is structurally driven by how well Flowers sells its branded bakery products through its distribution network, supported by its production base of 46 bakeries (44 owned, 2 leased), since net sales volume and branded retail volume trends directly affect unit demand.

Revenue by segment (latest quarter)
Branded	$1.0B
Other	$0.5B

Business quality (Mixed): Operational signals show volume softness, with net sales volume decline of 2.4% and branded retail volume decline of 2.4% (with operating margin reported at 5.1% for the latest period provided).

Valuation: At 22× earnings, FLO trades 16% below the Food Products average (26×). Note: one-time items can distort reported P/E.

Bull case

Multi-brand portfolio in packaged bakery: The company offers fresh breads, buns, rolls, snack cakes, and tortillas, plus frozen breads and rolls, under brands including Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, Mrs. Freshley's, and Tastykake.
Production scale supported by owned bakeries: Flowers operates 46 bakeries, comprising 44 owned and two leased, which supports ongoing product supply for retailers.
Ongoing product development: The company reports 11 new products, which can support assortment refresh for retail customers.

Bear case

Volume decline in both overall and branded retail: Net Sales Volume Decline is 2.4% and Branded Retail Volume Decline is also 2.4%, indicating weaker unit movement across key categories.
Competitive dynamics with private label: Private Label Units Decline is reported (8,000,000 units), which points to changes in category unit mix that can pressure branded performance.

Valuation — source: SEC EDGAR (first-party)
Price	$6.95
Market Cap	$1.47B
P/E Ratio	26.7
EV / EBITDA	10.0
Price / Book	1.11
Price / Sales	0.28
FCF Yield	20.8%
DCF Value (model)	$28.84
DCF Upside vs Price	315.0%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$5.26B
Net Margin	1.6%
Revenue Growth (YoY)	-4.0%
EPS Growth (YoY)	-32.1%
FCF Growth (YoY)	9.8%

Financial Health — source: SEC EDGAR
Altman Z-Score	1.91 (grey)

Valuation vs Sector & Industry
Stock P/E	26.7
Sector P/E (Consumer Staples)	26.7
Industry P/E (Food Products)	26.1
vs Sector	0.0%
vs Industry	2.5%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($229.48M)
Institutional Holders Tracked	10
Congressional Trades (recent)	7

Company
Sector	Consumer Staples
Industry	Food Products
CEO	A. Ryals McMullian Jr.
Employees	10,200
Country	US
IPO Date	1980-03-17

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.