Thor Industries, Inc. (THO) Stock

Thor Industries, Inc. (THO) is a Consumer Discretionary stock trading at $78.73 (as of 2026-08-20), with a market capitalization of $4.14B and a trailing P/E of 15.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Thor Industries designs, manufactures, and sells recreational vehicles and related parts and accessories, including travel trailers and multiple classes of motorhomes, as well as fifth wheels. It also supplies aluminum extrusion and specialized components, and offers digital products and services for RVs, distributed through independent dealers in the U.S., Canada, and Europe.

Understand Thor Industries, Inc.: how it makes money

Thor Industries designs, manufactures, and sells recreational vehicles (RVs) such as towable and motorized units, plus related parts, accessories, components, and some digital products and services, generating revenue from these sales.

The profit model is driven by how many RVs Thor sells (unit demand across towable, motorized, and Europe), and by the cost and mix efficiency of converting those shipments into revenue, with operating profitability currently reflecting relatively thin margins (gross margin 12.8% and operating margin 4.8%).

Revenue by segment (latest quarter)
Net sales$2.8B

Business quality (Mixed): Investment-grade clarity on what Thor sells (RVs plus related parts, components, and digital offerings), and investors can track operating momentum through retail market share and regional unit shipment metrics, but the bear case remains that profitability can be pressured because margins are low and results are exposed to demand swings reflected in unit shipments and market share.

Valuation: At 16× earnings, THO trades 20% below the Automobiles & Trucks average (20×). Note: one-time items can distort reported P/E.

Bull case

  • Broad RV lineup and geographic reach: Thor sells multiple RV categories (towable and motorized, including European RVs) and distributes them through independent, non-franchised channels, which can help spread demand across product and region types.
  • Tracks operating demand using market share and shipments: Management investor focus includes motorized and European retail market share signals and unit shipment volumes, which can indicate how effectively Thor is participating in RV demand.
  • Multiple value-added revenue streams: Beyond RVs, Thor also provides related parts and accessories, aluminum extrusion and specialized components, and digital products and services for RVs.

Bear case

  • Thin profitability: Reported margins are relatively low (gross margin 12.8% and operating margin 4.8%), which can leave less room for error if costs rise or demand weakens.
  • Results depend on RV demand signals: Operating metrics to watch are unit shipments and retail market share, so adverse changes in customer demand, market conditions, or competitive dynamics can directly impact revenue and profitability.
  • Exposure across regions and product categories: Thor operates across North America and Europe and sells both towable and motorized RVs, so weakness in one category or region can offset gains elsewhere.
Valuation — source: SEC EDGAR (first-party)
Price$78.73
Market Cap$4.14B
P/E Ratio15.8
EV / EBITDA7.8
Price / Book0.96
Price / Sales0.42
FCF Yield0.0%
DCF Value (model)$38.01
DCF Upside vs Price-51.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$9.58B
Net Margin2.7%
Revenue Growth (YoY)-3.9%
EPS Growth (YoY)-26.8%
Financial Health — source: SEC EDGAR
Altman Z-Score3.47 (safe)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Stock P/E15.8
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Automobiles & Trucks)17.2
vs Sector-23.0%
vs Industry-8.4%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($536.37M)
Institutional Holders Tracked10
Congressional Trades (recent)2
Company
SectorConsumer Discretionary
IndustryAutomobiles & Trucks
CEORobert W. Martin
Employees22,300
CountryUS
IPO Date1984-01-10

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THO earnings history · THO institutional & insider holders · THO KPIs & operating metrics · THO financials · THO investor presentations & press releases · THO SEC filings · THO peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.