Sturm, Ruger & Company, Inc. (RGR) Stock

Sturm, Ruger & Company, Inc. (RGR) is a Industrials stock trading at $37.98 (as of 2026-08-20), with a market capitalization of $606.85M and a trailing P/E of 68.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Sturm, Ruger & Company designs, manufactures, and sells firearms under the Ruger brand and trademark in the United States, including rifles, pistols, revolvers, and related accessories and replacement parts, and manufactures lever-action rifles under the Marlin name. It also produces steel investment castings and metal injection molding parts, selling firearms through wholesale distributors and castings and MIM parts directly or via representatives.

Understand Sturm, Ruger & Company, Inc.: how it makes money

Sturm, Ruger & Company designs, manufactures, and sells firearms under the Ruger and Marlin names, plus firearms accessories and replacement parts, and it also manufactures steel investment castings (and related metal injection components). It makes money from selling these manufactured products.

Because the company designs and manufactures its own firearms and castings, its profit model is driven by product demand and production execution in these two internally supplied lines (Firearms and Castings), with margins sensitive to order levels and manufacturing continuity.

Business quality (Weak): The company segment revenue breakdown is not provided in the facts, and several listed operational KPI candidates appear unrelated to firearms, so KPI interpretation and segment-level conclusions should be treated with caution.

Bull case

  • Ongoing product pipeline: New Models Launched is listed at 65, suggesting continued product activity.
  • Demand signal in orders: Units Ordered is listed at 525,000, which can be used as a near-term read on customer demand.

Bear case

  • Profitability pressure: Operating margin is negative (Operating margin_pct is -1.4).
  • Weaker recent sales and production headwinds: Sales Reduction Versus Prior Year is listed at 21% and Production Decrease is listed at 4%, with Weather-Related Production Shortfall listed at 30,000.
Valuation — source: SEC EDGAR (first-party)
Price$37.98
Market Cap$606.85M
P/E Ratio68.8
EV / EBITDA24.2
Price / Book2.09
Price / Sales1.07
FCF Yield13.5%
DCF Value (model)$43.25
DCF Upside vs Price13.9%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$546.06M
Net Margin-0.8%
Revenue Growth (YoY)1.9%
EPS Growth (YoY)-115.1%
FCF Growth (YoY)10.9%
Financial Health — source: SEC EDGAR
Altman Z-Score10.00 (safe)
Valuation vs Sector & Industry
Stock P/E68.8
Sector P/E (Industrials)25.9
Industry P/E (Defense)53.3
vs Sector165.8%
vs Industry29.1%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock Fund Advisors ($97.65M)
Institutional Holders Tracked10
Company
SectorIndustrials
IndustryDefense
CEOTodd W. Seyfert
Employees1,880
CountryUS
IPO Date1973-05-03

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RGR earnings history · RGR institutional & insider holders · RGR KPIs & operating metrics · RGR financials · RGR investor presentations & press releases · RGR SEC filings · RGR peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.