Lamar Advertising Company (LAMR) Stock

Lamar Advertising Company (LAMR) is a Real Estate stock trading at $150.68 (as of 2026-08-21), with a market capitalization of $15.31B and a trailing P/E of 30.3. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Lamar Advertising Company operates an outdoor advertising network with hundreds of thousands of displays across the United States and Canada. It offers advertisers billboard, interstate logo, transit, and airport advertising formats, and also sells digital billboard inventory through a network of approximately 3,800 displays.

Understand Lamar Advertising Company: how it makes money

Lamar Advertising operates outdoor advertising across the United States and Canada, selling billboard, interstate logo, transit, and airport advertising to local businesses and national brands, and it also generates revenue from its digital billboard network.

Lamar’s profit engine is the combination of its large billboard network and the monetization shift toward digital billboards, with investors able to track this through digital unit counts and the digital share of billboard revenue.

Business quality (Solid): Good disclosure of operating digital metrics and margins, but the provided data does not include official reportable revenue segments beyond aggregate disclosures.

Valuation: At 28× earnings, LAMR trades 18% below the Trading average (34×). Note: one-time items can distort reported P/E.

Bull case

  • Digital network scale: Lamar reports large digital billboard operating unit counts (Digital Billboards Operating and Operating Digital Units), which supports higher-value outdoor inventory.
  • Strong profitability: For the latest period, Lamar shows 65.3% gross margin and 27.7% operating margin.

Bear case

  • Advertising demand sensitivity: Outdoor advertising revenue can be pressured when local business and national brand ad budgets tighten, which may reduce billboard utilization and pricing.
  • Concentration and format mix risk: The provided disclosures show Political Revenue and Programmatic Revenue are 0.0 (in this data set), and Top Ten Customer revenue is also separately disclosed. Any adverse shift in customer demand or billboard mix could affect results.
Valuation — source: SEC EDGAR (first-party)
Price$150.68
Market Cap$15.31B
P/E Ratio30.3
EV / EBITDA18.3
Price / Book15.38
Price / Sales6.78
FCF Yield6.7%
DCF Value (model)$116.90
DCF Upside vs Price-22.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$2.27B
Net Margin25.9%
Revenue Growth (YoY)2.7%
EPS Growth (YoY)63.3%
FCF Growth (YoY)-8.7%
Financial Health — source: SEC EDGAR
Altman Z-Score1.97 (grey)
Piotroski F-Score7/9 (strong)
Valuation vs Sector & Industry
Stock P/E30.3
Sector P/E (Real Estate)27.2
Industry P/E (Trading)35.3
vs Sector11.4%
vs Industry-14.3%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($1.51B)
Institutional Holders Tracked10
Congressional Trades (recent)2
Company
SectorReal Estate
IndustryTrading
CEOSean E. Reilly
Employees3,500
CountryUS
IPO Date1996-08-02

Related Companies (Business model: Equity REIT (Real Estate Investment Trust); 8 closest by market cap; US-domiciled)

  • Kimco Realty Corporation (KIM)
  • Host Hotels & Resorts, Inc. (HST)
  • W. P. Carey Inc. (WPC)
  • Mid-America Apartment Communities, Inc. (MAA)
  • Sun Communities, Inc. (SUI)
  • Healthpeak Properties, Inc. (DOC)
  • Omega Healthcare Investors, Inc. (OHI)
  • Regency Centers Corporation (REG)
LAMR earnings history · LAMR institutional & insider holders · LAMR KPIs & operating metrics · LAMR financials · LAMR investor presentations & press releases · LAMR SEC filings · LAMR peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.