Harley-Davidson, Inc. (HOG) Stock

Harley-Davidson, Inc. (HOG) is a Consumer Discretionary stock trading at $25.66 (as of 2026-06-18), with a market capitalization of $2.55B and a trailing P/E of 12.5. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Harley-Davidson manufactures and sells motorcycles and related products, designing and producing motorcycle models and selling parts, accessories, apparel, and related services through independent dealers and e-commerce. It also provides financial services, including wholesale and retail financing and point-of-sale protection products, plus licensing of brand credit cards.

Valuation — source: SEC EDGAR (first-party)
Price$25.66
Market Cap$2.55B
P/E Ratio12.5
EV / EBITDA5.6
Price / Book0.83
Price / Sales0.59
Dividend Yield3.3%
DCF Value (model)$60.00
DCF Upside vs Price133.8%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$4.47B
Net Margin7.6%
Return on Equity7.5%
Debt / Equity0.53
Current Ratio1.91
Revenue Growth (YoY)-27.8%
EPS Growth (YoY)162.4%
FCF Growth (YoY)30.4%
Financial Health — source: SEC EDGAR
Altman Z-Score2.15 (grey)
Piotroski F-Score8/9 (strong)
Valuation vs Sector & Industry
Stock P/E12.5
Sector P/E (Consumer Discretionary)21.8
Industry P/E (Consumer Goods)25.0
vs Sector-42.5%
vs Industry-49.8%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($234.54M)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryConsumer Goods
CEOArthur Francis Starrs
Employees5,900
CountryUS
IPO Date1986-07-08

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HOG earnings history · HOG institutional & insider holders · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-06-18.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.