Hooker Furnishings Corporation (HOFT) Stock

Hooker Furnishings Corporation (HOFT) is a Consumer Discretionary stock trading at $14.41 (as of 2026-08-21), with a market capitalization of $154.84M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Hooker Furnishings Corporation designs, manufactures, imports, and sells residential and contract furniture across brands and product lines, including Hooker-branded collections and upholstery. Its Home Meridian, Hooker Branded, and Domestic Upholstery segments offer furniture for home use and hotel furnishing, distributed under brands such as Hooker Furniture, Accentrics Home, Pulaski, and Bradington-Young.

Understand Hooker Furnishings Corporation: how it makes money

Hooker Furnishings designs, manufactures, imports, and markets residential and hospitality furniture, selling products under the Hooker Furniture and Hooker Upholstery brands (Hooker Branded segment) and under the Accentrics Home brands including Pulaski Furniture and Samuel Lawrence Furniture (Home Meridian segment), and it makes money from net sales of these furniture products.

The profit model depends on turning incoming orders into net sales while managing Home Meridian inventory, because the company highlights both Incoming Orders and Home Meridian inventory decreases versus prior-year and year-end.

Revenue by segment (latest quarter)
HomeM	$0.1B

Business quality (Weak): Margins look thin at the operating level (operating margin 2.3%), so results likely depend on order flow and inventory control rather than large operating leverage.

Bull case

Order momentum in both main branded areas: Incoming Orders are reported at 0.11 USD_B, and incoming orders are up year over year for Hooker Branded (13.0%) and for Home Meridian (8.0%).
Inventory reduction at Home Meridian: Home Meridian Inventory Decrease Versus Prior-Year is 0.05 USD_B, which can support working capital and cash conversion.
Positive though limited operating profitability: Operating margin is 2.3% with gross margin at 29.6%, indicating profitability exists but is not thick.

Bear case

Demand softness signals in Domestic Upholstery: Domestic Upholstery Incoming Orders Decline is 2.6%, which can pressure future net sales if it persists.
Volume pressure in Hooker: Hooker Units Volume Decrease is -6.0%, which can limit revenue growth and spread fixed costs across a smaller unit base.
Segment-level net sales headwinds: Home Meridian Segment Net Sales Decrease is shown as 0.02 USD_B, which suggests some parts of the portfolio saw weaker sales.

Valuation — source: SEC EDGAR (first-party)
Price	$14.41
Market Cap	$154.84M
Price / Book	0.92
Price / Sales	0.59
FCF Yield	10.6%
DCF Value (model)	$10.83
DCF Upside vs Price	-24.9%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$278.14M
Net Margin	-9.7%
Revenue Growth (YoY)	-18.6%
EPS Growth (YoY)	-134.5%

Financial Health — source: SEC EDGAR
Altman Z-Score	3.71 (safe)

Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Consumer Goods)	22.1

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	PZENA INVESTMENT MANAGEMENT LLC ($17.76M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Consumer Goods
CEO	Jeremy R. Hoff
Employees	1,034
Country	US
IPO Date	2002-06-27

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.