Forrester Research, Inc. (FORR) Stock

Forrester Research, Inc. (FORR) is a Technology stock trading at $12.05 (as of 2026-08-25), with a market capitalization of $229.42M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Forrester Research, Inc. operates as an independent research and advisory services company. The company operates in three segments: Research, Consulting, and Events. The Research segment primary subscription research portfolio services include Forrester Research, SiriusDecisions Research, and Forrester Decisions, which are designed to provide business and technology leaders with a proven path to growth through customer obsession. This segment delivers content, such as future trends, predictions, and market forecasts; deep consumer and business buyer data and insights; curated best practice models and tools to run business functions; operational and performance benchmarking data; and technology and service market landscapes and vendor evaluations through online access. The Consulting segment provides consulting projecs, including conducting maturity assessments, prioritizing best practices, developing strategies, building business cases, selecting technology vendors, structuring organizations, developing content marketing strategies and collateral, and sales tools; and advisory services. The Events segment hosts in-person and virtual events related to business-to-business marketing, sales and product leadership, customer experience, security and risk, new technology and innovation, and data strategies and insights. The company sells its products and services through direct sales force in various locations in the United States, Europe, the United Kingdom, Canada, the Asia Pacific region, and internationally. Forrester Research, Inc. was incorporated in 1983 and is headquartered in Cambridge, Massachusetts.

Understand Forrester Research, Inc.: how it makes money

Forrester sells subscription-based technology and business research, advisory consulting, and industry events to enterprise C-suite leaders, earning revenue through annual subscription contracts and project-based fees. Research subscriptions dominate the mix at roughly 70% of revenue, with a smaller consulting line and a thin events tail.

High-margin subscription content (56% gross) is delivered through a 553-person sales force, so any revenue shortfall compresses the already-thin 3% operating margin via negative operating leverage.

Revenue by segment (latest quarter)
Research$0.1B
Advisory Consulting$0.0B
Other$0.0B

Business quality (Weak): Business quality graded Weak: revenue down 10% YoY, operating margin compressed to 3.4%, and ROE negative at 35%, reflecting a shrinking top line against a fixed cost base.

Bull case

  • AI Powers Contract Inflection: Management flagged that AI demand and usage could support renewed contract-value growth, suggesting Forrester's research content maps to a new buyer priority that could reverse the revenue slide in the second half.
  • Microsoft Embedment Creates Channel: Embedded Microsoft workflow products may improve customer engagement and sales execution, giving Forrester a structural distribution advantage inside tools enterprise buyers already use daily.

Bear case

  • Breadth of Segment Deterioration: Research, consulting, and events all remain under pressure, driving the annual revenue decline to $100M, down 10% year over year, with no single segment showing a stabilizing trend.
  • Retention and Upsell Slipping: Client retention weakened sequentially and upsell remained below expectations, eroding the subscription renewal base that supports the $290M research contract value and the 89% wallet retention rate.
Valuation — source: SEC EDGAR (first-party)
Price$12.05
Market Cap$229.42M
Price / Book1.89
Price / Sales0.60
FCF Yield1.3%
DCF Value (model)$8.39
DCF Upside vs Price-30.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$396.89M
Net Margin-30.1%
Revenue Growth (YoY)-10.2%
EPS Growth (YoY)276.2%
FCF Growth (YoY)197.8%
Financial Health — source: SEC EDGAR
Altman Z-Score0.66 (distress)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Technology)34.1
Industry P/E (Business Services)30.0
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock Fund Advisors ($34.40M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEOGeorge F. Colony
Employees1,510
CountryUS
IPO Date1996-11-27

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FORR earnings history · FORR institutional & insider holders · FORR KPIs & operating metrics · FORR financials · FORR investor presentations & press releases · FORR SEC filings · FORR peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-25.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.