e.l.f. Beauty, Inc. (ELF) is a Consumer Discretionary stock trading at $101.90 (as of 2026-08-21), with a market capitalization of $6.06B and a trailing P/E of 65.2. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.
e.l.f. Beauty sells cosmetic and skin care products under e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare, making money from product sales through national and international retailers and direct-to-consumer e-commerce, with international sales primarily through distributors.
Because e.l.f. Beauty sells the same core portfolio of cosmetics and skin care products across retailers and direct-to-consumer e-commerce, its profit engine is fundamentally about brand demand that sustains sell-through while balancing channel mix (retailer versus direct) and international distribution through distributors.
Business quality (Solid): Brand engagement and international reach show up in the operating KPIs, but the input does not provide official reportable segment detail or quarter-specific performance, which limits how precisely operating drivers can be tied to margins.
Valuation: At 139× earnings, ELF trades 426% above the Consumer Goods average (26×). Note: one-time items can distort reported P/E.
| Price | $101.90 |
| Market Cap | $6.06B |
| P/E Ratio | 65.2 |
| EV / EBITDA | 23.0 |
| Price / Book | 5.36 |
| Price / Sales | 3.93 |
| FCF Yield | 2.3% |
| DCF Value (model) | $47.80 |
| DCF Upside vs Price | -53.1% |
| Revenue (TTM) | $1.64B |
| Net Margin | 1.6% |
| Revenue Growth (YoY) | 24.6% |
| EPS Growth (YoY) | -77.4% |
| FCF Growth (YoY) | 64.8% |
| Altman Z-Score | 3.80 (safe) |
| Stock P/E | 65.2 |
| Sector P/E (Consumer Discretionary) | 20.7 |
| Industry P/E (Consumer Goods) | 22.1 |
| vs Sector | 214.9% |
| vs Industry | 195.3% |
| Top Institutional Holder | BAILLIE GIFFORD & CO ($435.66M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 9 |
| Sector | Consumer Discretionary |
| Industry | Consumer Goods |
| CEO | Tarang Amin |
| Employees | 633 |
| Country | US |
| IPO Date | 2016-09-22 |
Data as of 2026-08-21.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.