e.l.f. Beauty, Inc. (ELF) is a Consumer Discretionary stock trading at $64.19 (as of 2026-06-18), with a market capitalization of $3.33B and a trailing P/E of 139.0. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
e.l.f. Beauty, Inc., together with its subsidiaries, provides cosmetic and skin care products under the e.l.f. Cosmetics, e.l.f. Skin, Well People, and Keys Soulcare brand names worldwide. The company offers eye, lip, face, face, paw, and skin care products. It sells its products through national and international retailers and direct-to-consumer channels, which include e-commerce platforms in the United States, and internationally primarily through distributors. The company was formerly known as J.A. Cosmetics Holdings, Inc. and changed its name to e.l.f. Beauty, Inc. in April 2016. e.l.f. Beauty, Inc. was founded in 2004 and is headquartered in Oakland, California.