The Clorox Company (CLX) Stock

The Clorox Company (CLX) is a Consumer Discretionary stock trading at $106.66 (as of 2026-08-21), with a market capitalization of $12.90B and a trailing P/E of 17.1. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.

Understand The Clorox Company: how it makes money

Clorox manufactures and markets consumer and professional cleaning products, such as laundry additives, home care, disinfecting and food service products, sold under brands including Clorox, Pine-Sol, Liquid-Plumr, Tilex, Formula 409, CloroxPro, Clorox Healthcare, and Hidden Valley across its Health and Wellness, Household, Lifestyle, and International segments.

Clorox's profit engine is the ability to sustain branded category performance and market share through consumer-perceived value, supported by pricing coverage, while managing volume pressure and distribution or stockout friction.

Business quality (Strong): The operating KPI set directly links brand and commercial execution (consumer value, market share, pricing coverage, advertising intensity) to operational outcomes (volume, distribution/stockouts, inventory), which is well aligned with how a consumer goods profit model can move.

Valuation: At 16× earnings, CLX trades 41% below the Consumer Goods average (26×). Note: one-time items can distort reported P/E.

Bull case

Consumer and portfolio strength indicators are high: Consumer Value Superiority is 76 percent and Portfolio Deemed Superior by Consumers is 75 percent, supporting the case that brands are resonating with shoppers.
Pricing execution coverage is strong: Pricing Coverage of Portfolio is 85 percent and Pricing Implemented on Portfolio is 50 percent, which can help protect revenue quality when costs and demand fluctuate.
Market share recovery signals are positive: Market Share Regained is 90 percent, suggesting the company is making progress versus competitive dynamics.

Bear case

Demand and market momentum face pressure: Volume Decline is 15 percent and Market Share Decline (Latest Four or Five Weeks) is 0.7 percent, indicating near-term softness risk even if share gains show up on some measures.
Distribution and stockout dynamics can hurt sales: Average Weekly Distribution Points Decline at Peak Automated Stockouts is 30 percent, which implies periods where availability may constrain volume.
Promotional reliance and cost intensity are potential headwinds: Price Promotion Share of Volume is 10 percent, and Advertising and Sales Promotion Investment as a Percentage of Sales is 12 percent, which can pressure margins if not offset by pricing or mix.

Valuation — source: SEC EDGAR (first-party)
Price	$106.66
Market Cap	$12.90B
P/E Ratio	17.1
EV / EBITDA	11.7
Price / Book	140.19
Price / Sales	1.91
FCF Yield	2.9%
DCF Value (model)	$73.23
DCF Upside vs Price	-31.3%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$7.10B
Net Margin	11.4%
Revenue Growth (YoY)	0.1%
EPS Growth (YoY)	2.0%
FCF Growth (YoY)	-170.8%

Financial Health — source: SEC EDGAR
Altman Z-Score	3.50 (safe)
Piotroski F-Score	7/9 (strong)

Valuation vs Sector & Industry
Stock P/E	17.1
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Consumer Goods)	22.1
vs Sector	-17.6%
vs Industry	-22.7%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($1.58B)
Institutional Holders Tracked	10
Congressional Trades (recent)	10

Company
Sector	Consumer Discretionary
Industry	Consumer Goods
CEO	Linda J. Rendle
Employees	7,400
Country	US
IPO Date	1983-03-21

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.