eBay Inc. (EBAY) Stock

eBay Inc. (EBAY) is a Technology stock trading at $104.60 (as of 2026-08-20), with a market capitalization of $46.44B and a trailing P/E of 22.8. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants, shopping channels, and networks. The company was founded in 1995 and is headquartered in San Jose, California.

Understand eBay Inc.: how it makes money

eBay runs online and mobile marketplace platforms (ebay.com and its apps) that help buyers and sellers list, buy, sell, and pay for items, and it makes money mainly from marketplace transactions and first-party advertising.

eBay's profit potential is driven by marketplace activity that generates transaction revenue, with additional earnings from monetizing the platform through first-party advertising and related marketing services.

Revenue by segment (latest quarter)
Transaction$2.4B
Ads$0.5B
Other$0.2B

Business quality (Strong): The revenue model is easy to map to two clear monetization channels, marketplace transactions and first-party advertising, though the provided operating focus is limited to revenue line items rather than user or volume metrics.

Valuation: Trades at 25× trailing earnings · $48B market cap.

Bull case

  • Two monetization levers: Revenue is supported by both transaction revenue (marketplace activity) and first-party advertising revenue (monetizing on-platform demand).
  • Advertising sits on top of a live marketplace: Because the company operates marketplace platforms that enable listing, buying, selling, and paying, it can layer first-party advertising and promoted listings onto that commerce flow.

Bear case

  • Transaction dependence: If marketplace activity weakens, transaction revenue can be pressured since it is a primary revenue component.
  • Advertising demand sensitivity: First-party advertising revenue, promoted listings, and related marketing services are exposed to advertisers' willingness to spend on the platform.
Valuation — source: SEC EDGAR (first-party)
Price$104.60
Market Cap$46.44B
P/E Ratio22.8
EV / EBITDA16.2
Price / Book10.53
Price / Sales4.00
FCF Yield4.3%
DCF Value (model)$94.93
DCF Upside vs Price-9.2%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$11.10B
Net Margin18.3%
Revenue Growth (YoY)19.5%
EPS Growth (YoY)5.6%
FCF Growth (YoY)46.6%
Financial Health — source: SEC EDGAR
Altman Z-Score6.39 (safe)
Piotroski F-Score6/9 (moderate)
Valuation vs Sector & Industry
Stock P/E22.8
Sector P/E (Technology)33.9
Industry P/E (Business Services)30.0
vs Sector-32.9%
vs Industry-24.0%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($5.02B)
Institutional Holders Tracked10
Congressional Trades (recent)7
Company
SectorTechnology
IndustryBusiness Services
CEOJamie J. Iannone
Employees11,500
CountryUS
IPO Date1998-09-24

Related Companies (Business model: Two-Sided Marketplace; 8 closest by market cap)

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EBAY earnings history · EBAY institutional & insider holders · EBAY KPIs & operating metrics · EBAY financials · EBAY investor presentations & press releases · EBAY SEC filings · EBAY peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.