Creative Realities, Inc. (CREX) is a Technology stock trading at $2.89 (as of 2026-08-20), with a market capitalization of $39.09M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Creative Realities, Inc. provides digital marketing technology and solutions for retailers and retail brands, enterprises, and organizations. Its offerings include digital merchandising and omnichannel engagement systems (such as shopping assistants, advisors, and kiosks), related interactive technologies, plus system hardware, software design and licensing, deployment and maintenance support, and media management and distribution platforms.
Creative Realities provides digital marketing technology for retailers, including digital merchandising and omni-channel customer engagement systems, interactive shopping assistants and kiosks, and related technologies such as mobile, social, point-of-sale, beaconing, and web-based media. It makes money by selling and delivering these solutions and associated services (including managed services) to retail and enterprise customers.
The profit model appears to be driven by deploying and managing retail engagement networks (screens and locations under control), then monetizing them through ongoing services such as managed services, rather than relying on one-time hardware sales.
| Managed Services | $0.0B |
| Hardware | $0.0B |
| Project Revenues | $0.0B |
Business quality (Weak): Latest quarter shows reported revenue at 0.0B and a large operating loss (operating margin -38.0%), so near-term financial visibility is weak despite sizable operational network metrics.
| Price | $2.89 |
| Market Cap | $39.09M |
| Price / Book | 2.04 |
| Price / Sales | 0.50 |
| FCF Yield | -31.4% |
| DCF Value (model) | $0.14 |
| DCF Upside vs Price | -95.2% |
| Revenue (TTM) | $57.23M |
| Net Margin | -14.5% |
| Revenue Growth (YoY) | 65.0% |
| EPS Growth (YoY) | 141.2% |
| FCF Growth (YoY) | -315.6% |
| Altman Z-Score | -0.32 (distress) |
| Piotroski F-Score | 2/9 (weak) |
| Sector P/E (Technology) | 33.9 |
| Industry P/E (Computers) | 32.1 |
| Top Institutional Holder | Mink Brook Asset Management LLC ($2.63M) |
| Institutional Holders Tracked | 10 |
| Sector | Technology |
| Industry | Computers |
| CEO | Richard C. Mills |
| Employees | 146 |
| Country | US |
| IPO Date | 2006-11-27 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.