Asure Software, Inc. (ASUR) Stock

Asure Software, Inc. (ASUR) is a Technology stock trading at $8.44 (as of 2026-08-20), with a market capitalization of $243.74M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Asure Software, Inc. provides cloud-based human capital management solutions for U.S. organizations, including payroll and tax processing, HR functionality, and time and attendance. It also offers HR support and related services such as resources, phone/email assistance, compliance updates, and HR outsourcing.

Understand Asure Software, Inc.: how it makes money

Asure Software sells cloud-based human capital management software for small and mid-sized U.S. businesses, including payroll and tax automation and HR functionality, and it monetizes these offerings through subscription-like recurring customer revenue plus some professional services and other revenue.

Asure’s profit model is driven by recurring customer value, and investors can gauge durability with Net Revenue Retention (93 percent), which helps explain why Recurring Revenue is tracked separately from smaller non-recurring items.

Revenue by segment (latest quarter)
Net of ERC revenue$0.0B
Professional services, hardware & other$0.0B

Business quality (Mixed): The disclosed operating margins and gross margin are positive, but the latest-quarter revenue is reported as 0.0B, so segment values and KPI magnitudes should be interpreted carefully due to rounding and small reported totals.

Bull case

  • Customer stickiness signal is strong: Net Revenue Retention is 93 percent, suggesting existing customers tend to keep paying for Asure’s services over time.
  • Recurring revenue component is present: Recurring Revenue is reported at 0.04 USD_B, supporting that a meaningful part of the business is not purely one-time.

Bear case

  • Reported revenue is extremely small in the latest quarter: Total revenue is shown as 0.0B for 2026-03-31, which can make quarter-to-quarter comparisons noisy and difficult.
  • Conversion within one payment-related metric is not complete: Assure Pay Cards Issued is 11000, while Assure Pay Cards Activated is 1000, indicating a large drop from issued to activated.
Valuation — source: SEC EDGAR (first-party)
Price$8.44
Market Cap$243.74M
EV / EBITDA4.6
Price / Book1.23
Price / Sales1.53
FCF Yield9.1%
DCF Value (model)$15.14
DCF Upside vs Price79.4%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$119.08M
Net Margin-7.7%
Revenue Growth (YoY)23.7%
EPS Growth (YoY)26.7%
FCF Growth (YoY)-1207.3%
Valuation vs Sector & Industry
Sector P/E (Technology)33.9
Industry P/E (Computers)32.1
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderPrivate Capital Management, LLC ($34.50M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryComputers
CEOPatrick F. Goepel
Employees621
CountryUS
IPO Date1992-04-07

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ASUR earnings history · ASUR institutional & insider holders · ASUR KPIs & operating metrics · ASUR financials · ASUR investor presentations & press releases · ASUR SEC filings · ASUR peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.