Citizens, Inc. (CIA) Stock

Citizens, Inc. (CIA) is a Financials stock trading at $4.84 (as of 2026-07-24), with a market capitalization of $244.68M and a trailing P/E of 25.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Citizens, Inc., through its subsidiaries, offers life insurance and home service insurance products in the United States and internationally. It operates through Life Insurance and Home Service Insurance segments, serving non-U.S. residents via independent marketing agencies and consultants, and households through funeral homes and independent agents, and also provides health insurance policies.

Understand Citizens, Inc.: how it makes money

Citizens, Inc. sells life insurance and related home service insurance (including final expense life insurance, plus property insurance in Louisiana) and makes money from premiums on its issued policies, including renewal premiums and new policy issuance.

Citizens’ profit engine is the insurance policy block, where renewal premium revenue on in-force policies is a key driver, so results are tightly tied to sustaining and growing the in-force book.

Revenue by segment (latest quarter)
Life Ins.$0.0B
Home Serv. Ins.$0.1B

Business quality (Weak): Two official segments are presented, and the most relevant operating indicators available are in-force and renewal premium related measures, but the provided segment revenue breakdown does not fully tie to total revenue (about 0.1B) using the listed premium components.

Valuation: At 16× earnings, CIA trades 26% above the Insurance average (13×). Note: one-time items can distort reported P/E.

Bull case

  • Renewal-driven premium stream: The company reports Direct Renewal Premium Revenue (0.04B) alongside a large Direct Insurance in Force base (5.45B USD), supporting a repeatable premium contribution from existing policies.
  • Distribution footprint: The company operates across 43 licensed states, which can support ongoing policy issuance and renewal collection through its marketing channels.
  • Home Service Insurance has renewal and newly issued components: Home Service Insurance shows both Newly Issued Life Insurance Increase (Home Service Insurance segment) (0.04B) and Renewal Premiums (Home Service Insurance segment) (0.01B).

Bear case

  • New premium may be limited in the period: First Year Premiums (Home Service Insurance segment) is shown as 0.0B in the provided data, which could indicate weaker new policy contribution versus renewals.
  • Concentration in insurance in-force economics: Because renewal premiums are a key operating measure, any decline in the renewal premium contribution or the in-force base would likely pressure results.
Valuation — source: SEC EDGAR (first-party)
Price$4.84
Market Cap$244.68M
P/E Ratio25.7
EV / EBITDA17.1
Price / Book1.03
Price / Sales1.01
FCF Yield5.1%
DCF Value (model)$3.46
DCF Upside vs Price-28.5%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$255.62M
Net Margin5.7%
Revenue Growth (YoY)4.3%
FCF Growth (YoY)-43.9%
Valuation vs Sector & Industry
Stock P/E25.7
Sector P/E (Financials)15.4
Industry P/E (Insurance)12.7
vs Sector67.0%
vs Industry101.6%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock, Inc. ($16.43M)
Institutional Holders Tracked10
Company
SectorFinancials
IndustryInsurance
CEOJon Scott Stenberg
Employees247
CountryUS
IPO Date1980-12-04

Related Companies (Business model: Life and Health Insurer; 8 closest by market cap; US-domiciled)

  • Voya Financial, Inc. (VOYA)
  • Jackson Financial Inc. (JXN)
  • Lincoln National Corporation (LNC)
  • CNO Financial Group, Inc. (CNO)
  • F&G Annuities & Life, Inc. (FG)
  • Genworth Financial, Inc. (GNW)
  • Trupanion, Inc. (TRUP)
  • Brighthouse Financial, Inc. (BHFAL)
CIA earnings history · CIA institutional & insider holders · CIA KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-24.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.