Brady Corporation (BRC) Stock

Brady Corporation (BRC) is a Consumer Discretionary stock trading at $90.39 (as of 2026-09-02), with a market capitalization of $4.32B and a trailing P/E of 20.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Brady Corporation manufactures and supplies identification solutions (IDS) and workplace safety (WPS) products to identify and protect premises, products, and people in the United States and internationally. The IDS segment offers safety signs, floor-marking tapes, pipe markers, labeling systems, spill control products, and lockout/tagout devices for facility identification and protection; materials, printing systems, RFID and bar code scanners for product identification, brand protection labeling, work in process labeling, and finished product identification; and hand-held printers, wire markers, sleeves, and tags for wire identification, as well as software and services for safety compliance auditing, procedure writing, and training. Its products also comprise name tags, badges, lanyards, rigid card printing systems, and access control software for people identification; wristbands and labels for tracking and enhancing the safety of patients; and custom wristbands. This segment serves customers in various industries, such as industrial and electronic manufacturing, healthcare, chemical, oil, gas, automotive, aerospace, governments, mass transit, electrical contractors, education, leisure and entertainment, telecommunications, and others through distributors, direct sales, catalog marketing, and digital channels. The WPS segment provides workplace safety and compliance products, such as safety and compliance signs, tags, labels, and markings; informational signage and markings; asset tracking labels; first aid products; facility safety and personal protection equipment; and labor law and other compliance posters for various industries, including process, government, education, construction, and utilities, as well as manufacturers through catalog and digital channels. It also offers stock and custom identification products, as well as sells related resale products. Brady Corporation was incorporated in 1914 and is headquartered in Milwaukee, Wisconsin.

Understand Brady Corporation: how it makes money

Brady makes identification and workplace safety products (safety signs, labels, lockout/tagout devices, barcode and RFID systems, wire markers) sold to industrial and facility customers worldwide. Recurring consumables like labels and marking tapes drive steady baseline demand, while equipment sales (printers, scanners) add lumpy spikes tied to new projects.

Recurring consumables (labels, tapes, markers) create compounding repeat revenue, while one-time equipment (printers, scanners) locks in the customer and guarantees a stream of future consumable purchases.

Revenue by segment (latest quarter)
Americas & Asia	$0.3B
Europe & Australia	$0.1B

Business quality (Solid): Solid 52% gross and 17% operating margins on a diversified product base, 14% revenue growth, and 16% ROE. The 21.5× P/E sits 19% below the industry average, suggesting the market applies a small-cap discount rather than questioning the underlying model.

Valuation: At 22× earnings, BRC trades 19% below the Other average (27×).

Bull case

Data centers are a multi-year tailwind: Management expects data-center demand to drive identification and safety product sales for several years, not a single infrastructure buildout spike. This extends the runway for organic growth well beyond one planning cycle.
New products are gaining traction: The I-4311 portable printer is selling materially above expectations, and broader new-product development is translating into profitability gains across the portfolio rather than isolated wins.
Growth at a discount to peers: At 21.5× earnings versus the 27× industry average (19% below), Brady trades at a meaningful discount while growing revenue 14% year over year, leaving room for re-rating if execution holds.

Bear case

Part of growth is a timing artifact: Some of the 14% year-over-year revenue growth reflected catch-up from a weaker-than-expected second quarter, meaning the underlying run-rate may be slower than the headline quarter suggests.
Pricing power lacks a published floor: Management does not set a gross margin target, and pricing actions that could protect the 52% gross margin risk suppressing unit demand. There is no stated framework guaranteeing earnings durability through a demand softening.
Acquisition adds cost and regulatory risk: The pending PSS transaction may require up to $10 million in incremental R&D spending, and closing remains subject to regulatory filings outside management's control, introducing both cost and timing uncertainty.

Valuation — source: SEC EDGAR (first-party)
Price	$90.39
Market Cap	$4.32B
P/E Ratio	20.6
EV / EBITDA	13.8
Price / Book	3.22
Price / Sales	2.66
FCF Yield	3.6%
DCF Value (model)	$72.13
DCF Upside vs Price	-20.2%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$1.51B
Net Margin	12.5%
Revenue Growth (YoY)	13.8%
FCF Growth (YoY)	20.8%

Financial Health — source: SEC EDGAR
Altman Z-Score	7.40 (safe)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	20.6
Sector P/E (Consumer Discretionary)	20.1
Industry P/E (Other)	20.6
vs Sector	2.4%
vs Industry	0.0%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	FMR LLC ($531.30M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Other
CEO	Russell R. Shaller
Employees	5,700
Country	US
IPO Date	1986-10-31

Brady Corporation earnings call transcripts

BRC Q3 FY26 earnings call transcript (reported 2026-05-15) · analysis
BRC Q2 FY26 earnings call transcript (reported 2026-02-19) · analysis
BRC Q4 FY25 earnings call transcript (reported 2025-09-04) · analysis

All BRC earnings calls

Related Companies (Other; 8 comparable companies)

Data as of 2026-09-02.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.