Asana, Inc. (ASAN) Stock

Asana, Inc. (ASAN) is a Technology stock trading at $9.57 (as of 2026-08-21), with a market capitalization of $2.26B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Asana, Inc. operates a work management platform used by individuals, team leads, and executives in the United States and internationally. The platform supports planning and tracking work from day-to-day tasks to cross-functional initiatives, including activities such as product launches, marketing campaigns, and organization-wide goal setting across industries including technology, retail, education, non-profit, government, healthcare, media, and financial services.

Understand Asana, Inc.: how it makes money

Asana operates a work management platform that helps individuals and teams coordinate tasks, product launches, marketing campaigns, and organization-wide goals, and it generates revenue from customers using this platform across many industries.

Even with high gross margin (87.6%), Asana is currently unprofitable at the operating level (operating margin -7.4%), so profit is primarily determined by whether it can grow revenues while keeping operating costs under control.

Business quality (Weak): Strong gross margin, but the latest period shows a negative operating margin, so investors should focus on operating cost discipline and whether monetization, including Asana AI Studio, scales.

Bull case

  • High gross margin: For the period ended 2026-04-30, Asana reported gross margin of 87.6%, suggesting strong economics at the gross level.
  • Clear operating KPI to track AI monetization: Asana AI Studio Annual Recurring Revenue is explicitly presented as an operating metric investors can follow for growth in AI-related monetization.

Bear case

  • Negative operating profitability: For the period ended 2026-04-30, Asana reported operating margin of -7.4%, indicating operating expenses are not yet covered by operating revenue.
  • AI Studio ARR is currently reported as zero: In the provided data, Asana AI Studio Annual Recurring Revenue is 0.0 USD_B, which may indicate limited contribution from this initiative in the current period.
Valuation — source: SEC EDGAR (first-party)
Price$9.57
Market Cap$2.26B
Price / Book16.50
Price / Sales2.80
FCF Yield5.2%
DCF Value (model)$0.22
DCF Upside vs Price-97.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$790.81M
Net Margin-23.9%
Revenue Growth (YoY)9.5%
EPS Growth (YoY)-64.7%
FCF Growth (YoY)511.1%
Financial Health — source: SEC EDGAR
Altman Z-Score-1.31 (distress)
Piotroski F-Score4/9 (moderate)
Valuation vs Sector & Industry
Sector P/E (Technology)33.9
Industry P/E (Business Services)30.0
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($180.61M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEODaniel Mark Rogers
Employees1,819
CountryUS
IPO Date2020-09-30

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ASAN earnings history · ASAN institutional & insider holders · ASAN KPIs & operating metrics · ASAN financials · ASAN investor presentations & press releases · ASAN SEC filings · ASAN peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.