Amplitude, Inc. (AMPL) Stock

Amplitude, Inc. (AMPL) is a Technology stock trading at $13.29 (as of 2026-08-21), with a market capitalization of $1.77B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Amplitude, Inc. provides a digital optimization system to analyze customer behavior within digital products in the United States and internationally. It offers Amplitude analytics for insights of customer behavior; Amplitude Recommend, a no-code personalization solution that helps to increase customer engagement by adapting digital products and campaigns to every user based on behavior; Amplitude Experiment, an integrated solution that enables teams to determine and deliver the product experiences for their customers through A/B tests and controlled feature releases; Amplitude Behavioral Graph, a proprietary database for deep, real-time interactive behavioral analysis, and behavior-driven personalization – instantly joining, analyzing, and correlating any customer actions to outcomes, such as engagement, growth, and loyalty; and data management, a real-time data layer for planning, integrating, and managing data sources to create a foundation with identity resolution, enterprise-level security, and privacy solutions. The company also provides customer support services related to initial implementation setup, ongoing support, and application training. It delivers its application over the Internet as a subscription service using a software-as-a-service model. The company was formerly known as Sonalight, Inc. and changed its name to Amplitude, Inc. in December 2014. Amplitude, Inc. was incorporated in 2011 and is headquartered in San Francisco, California.

Understand Amplitude, Inc.: how it makes money

Amplitude provides digital optimization software for analyzing customer behavior (analytics), personalizing experiences (recommendations), and running product experiments (A/B testing). It generates revenue primarily from annual recurring subscriptions measured in annual recurring revenue and related performance obligations.

The profit engine is customer expansion inside a recurring revenue base, with In-Period Net Revenue Retention above 100% (105%) and over half of gross annual recurring revenue driven by expansions (58%).

Revenue by segment (latest quarter)
US$0.0B
Intl$0.0B
Other$0.0B

Business quality (Weak): Good operating visibility via multiple retention and recurring revenue metrics (ARR exiting period, remaining performance obligations). However, segment reporting here is only provided for United States and International, and the latest quarter shows an operating loss (operating margin -23.7%).

Bull case

  • Customer expansion supports recurring growth: In-Period Net Revenue Retention is 105%, and the Percentage of Gross Annual Recurring Revenue Driven by Expansions is 58%.
  • Platform adoption beyond a single product: Multi-Product Customers as a Percentage of Installed Base is 30%, and Customers Using More Than One Product (Platform Penetration) is 19%.

Bear case

  • Operating profitability is currently weak: Operating margin is -23.7% for the latest period, indicating the company is not yet profitable on an operating basis.
  • Retention looks less strong at period end: End-Period Net Revenue Retention is 99%, which is below 100% even though In-Period Net Revenue Retention is above 100%.
Valuation — source: SEC EDGAR (first-party)
Price$13.29
Market Cap$1.77B
Price / Book8.15
Price / Sales5.13
FCF Yield0.3%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$343.21M
Net Margin-25.8%
Revenue Growth (YoY)14.7%
EPS Growth (YoY)-11.8%
FCF Growth (YoY)68.1%
Financial Health — source: SEC EDGAR
Altman Z-Score4.59 (safe)
Valuation vs Sector & Industry
Sector P/E (Technology)34.0
Industry P/E (Business Services)30.2
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($125.36M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEOSpenser Skates
Employees740
CountryUS
IPO Date2021-09-28

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AMPL earnings history · AMPL institutional & insider holders · AMPL KPIs & operating metrics · AMPL financials · AMPL investor presentations & press releases · AMPL SEC filings · AMPL peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.