Meta Platforms, Inc. (META) Stock

Meta Platforms, Inc. (META) is a Technology stock trading at $640.15 (as of 2026-07-17), with a market capitalization of $1.64T and a trailing P/E of 23.3. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality headsets, and wearables worldwide. It operates in two segments, Family of Apps and Reality Labs. The Family of Apps segment offers Facebook, which enables people to share, discuss, discover, and connect with interests; Instagram, a community for sharing photos, videos, and private messages, as well as feed, stories, reels, video, live, and shops; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact privately. The Reality Labs segment provides augmented and virtual reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. Meta Platforms, Inc. was incorporated in 2004 and is headquartered in Menlo Park, California.

Understand Meta Platforms, Inc.: how it makes money

Meta builds social and communication products, mainly Facebook, Instagram, and Messenger, and it makes money largely by selling advertising tied to its Family of Apps ecosystem.

Meta’s profit model is primarily driven by advertising within its Family of Apps segment, which accounts for nearly all reported revenue, while Reality Labs is a separate segment that is small in revenue terms based on the provided figures.

Revenue by segment (latest quarter)
Family of Apps$55.9B
Reality Labs$0.4B

Business quality (Exceptional): High-quality linkage between the company’s operating focus and its revenue mix (ads in Family of Apps), but the provided facts here largely emphasize Family of Apps, with limited numeric detail shown for Reality Labs.

Valuation: Trades at 21× trailing earnings · $1.48T market cap.

Bull case

  • Revenue concentration in ad-driven Family of Apps: Advertising Revenue is 55.02B and Family of Apps revenue is 55.9B, indicating the core monetization is tightly tied to ads across Facebook, Instagram, and Messenger.
  • Strong overall operating profitability (company level): Meta reports 40.6% operating margin for the period shown.

Bear case

  • Business model exposure to advertising cycles: Because advertising in Family of Apps represents nearly all revenue in the provided figures, changes in advertiser spending could have an outsized impact on results.
  • Reality Labs contribution is unclear in the provided breakdown: Reality Labs is an official segment, but the provided numeric segment detail shown here is dominated by Family of Apps, leaving investors reliant on other disclosures for how Reality Labs affects the overall business.
Valuation — source: SEC EDGAR (first-party)
Price$640.15
Market Cap$1.64T
P/E Ratio23.3
EV / EBITDA15.5
Price / Book6.74
Price / Sales7.64
FCF Yield4.6%
DCF Value (model)$343.91
DCF Upside vs Price-46.3%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$200.97B
Net Margin30.1%
Revenue Growth (YoY)33.1%
EPS Growth (YoY)60.4%
Financial Health — source: SEC EDGAR
Altman Z-Score8.63 (safe)
Piotroski F-Score5/9 (moderate)
Valuation vs Sector & Industry
Stock P/E23.3
Sector P/E (Technology)34.7
Industry P/E (Business Services)30.7
vs Sector-32.9%
vs Industry-24.3%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)30
Top Institutional HolderVANGUARD GROUP INC ($132.02B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorTechnology
IndustryBusiness Services
CEOMark Elliot Zuckerberg
Employees76,834
CountryUS
IPO Date2012-05-18

Related Companies (Business model: Ad-Supported Digital Media / Social + Services Ecosystem / Platform Take-Rate; 8 closest by market cap; US-domiciled)

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META earnings history · META institutional & insider holders · META KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.