Zebra Technologies Corporation (ZBRA) is a Industrials stock trading at $360.35 (as of 2026-08-20), with a market capitalization of $17.16B and a trailing P/E of 28.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
Zebra Technologies designs, manufactures, and sells automatic identification and data capture printers, including printers that produce labels, wristbands, tickets, receipts, and plastic cards, as well as thermal card and RFID printers, and it earns revenue from net sales across two segments, Asset Intelligence and Tracking and Enterprise Visibility and Mobility.
The company’s profit is structurally driven by selling enterprise printers across two solution segments, so its results depend on ongoing demand for hardware-based automatic identification and data capture in those use cases.
| EVM | $0.9B |
| AIT | $0.6B |
Business quality (Mixed): Clear segment structure and identifiable product categories (labels, cards, thermal card imaging, RFID encoding), but investors have limited visibility here on recurring revenue drivers and operating KPIs because no operating metrics were provided.
Valuation: At 31× earnings, ZBRA trades 9% below the Machinery average (34×). Note: one-time items can distort reported P/E.
| Price | $360.35 |
| Market Cap | $17.16B |
| P/E Ratio | 28.4 |
| EV / EBITDA | 15.4 |
| Price / Book | 5.00 |
| Price / Sales | 2.93 |
| FCF Yield | 6.9% |
| DCF Value (model) | $53.06 |
| DCF Upside vs Price | -85.3% |
| Revenue (TTM) | $5.40B |
| Net Margin | 7.8% |
| Revenue Growth (YoY) | 10.6% |
| EPS Growth (YoY) | -56.0% |
| FCF Growth (YoY) | 13.5% |
| Altman Z-Score | 3.93 (safe) |
| Piotroski F-Score | 5/9 (moderate) |
| Stock P/E | 28.4 |
| Sector P/E (Industrials) | 25.9 |
| Industry P/E (Machinery) | 32.3 |
| vs Sector | 9.8% |
| vs Industry | -12.0% |
| Top Institutional Holder | VANGUARD GROUP INC ($1.61B) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 10 |
| Sector | Industrials |
| Industry | Machinery |
| CEO | William J. Burns |
| Employees | 9,900 |
| Country | US |
| IPO Date | 1991-08-15 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.