TruGolf Holdings, Inc. (TRUG) Stock

TruGolf Holdings, Inc. (TRUG) is a Consumer Discretionary stock trading at $0.85 (as of 2026-08-21), with a market capitalization of $1.03M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

TruGolf Holdings, Inc., through its subsidiary, develops and sells indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial customers in the United States. It also offers E6 Connect software intended for use with other companies’ hardware.

Understand TruGolf Holdings, Inc.: how it makes money

TruGolf makes and sells indoor golf simulator hardware under the TruGolf Nevada brand for both residential and commercial users, and it also provides E6 Connect software that runs on other companies' hardware.

The profit model depends on selling simulator hardware directly to customers, while also monetizing software (E6 Connect) through usage on other companies' hardware.

Business quality (Weak): Business description is clear, but no segment or operating KPI data was provided, which limits what we can track beyond the latest quarter's overall profitability.

Bull case

  • Dual revenue sources: TruGolf sells its own indoor golf simulator hardware and also provides E6 Connect software for use on other companies' hardware.
  • Market coverage: The hardware offering targets both residential and commercial markets in the United States.

Bear case

  • Operating losses: For the latest reported period (2026-03-31), operating margin is negative (-25.8%), which indicates profitability challenges at the operating level.
  • Limited visibility into drivers: No official reportable segments or operating KPIs were provided, so it is harder to isolate what is improving or deteriorating operationally.
Valuation — source: SEC EDGAR (first-party)
Price$0.85
Market Cap$1.03M
EV / EBITDA1.1
Price / Book0.50
Price / Sales0.05
FCF Yield-201.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$18.88M
Net Margin-80.7%
Return on Equity-540.3%
Debt / Equity1.02
Current Ratio0.84
Revenue Growth (YoY)-13.6%
EPS Growth (YoY)6661.8%
FCF Growth (YoY)-52.8%
Financial Health — source: SEC EDGAR
Altman Z-Score-2.82 (distress)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.7
Industry P/E (Recreation)23.6
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderRENAISSANCE TECHNOLOGIES LLC ($11873.00)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRecreation
CEOChristopher Jones
Employees71
CountryUS
IPO Date2021-12-02

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TRUG earnings history · TRUG institutional & insider holders · TRUG KPIs & operating metrics · TRUG financials · TRUG investor presentations & press releases · TRUG SEC filings · TRUG peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.