Sonos, Inc. (SONO) is a Consumer Discretionary stock trading at $16.07 (as of 2026-08-20), with a market capitalization of $1.91B and a trailing P/E of 33.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Sonos, Inc., together with its subsidiaries, designs, develops, manufactures, and sells multi-room audio products in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company provides wireless speakers, home theater speakers, components, and accessories. It offers its products through approximately 10,000 third-party retail stores, including custom installers of home audio systems; and e-commerce retailers, as well as through its Website sonos.com. The company was formerly known as Rincon Audio, Inc. and changed its name to Sonos, Inc. in May 2004. Sonos, Inc. was incorporated in 2002 and is headquartered in Santa Barbara, California.
Sonos designs and sells multi-room wireless audio products, speakers and home theater systems, plus components and accessories, and earns revenue primarily from product sales through about 10,000 third-party retail stores, e-commerce retailers, and its website (sonos.com).
Sonos' sales opportunity is tied to expanding what each Sonos household buys, not just getting initial speaker sales, reflected in how many products per household (average products per Sonos household is 3.13) and the ecosystem size metrics (Active Households and Connected Devices).
Business quality (Weak): We can see the latest quarter revenue level and margins, and several ecosystem operating metrics, but the provided segment revenue figures do not reconcile cleanly to total revenue, so a reliable reportable segment breakdown is not available from the supplied facts.
Valuation: At 80× earnings, SONO trades 111% above the Recreation average (38×). Note: one-time items can distort reported P/E.
| Price | $16.07 |
| Market Cap | $1.91B |
| P/E Ratio | 33.6 |
| EV / EBITDA | 14.6 |
| Price / Book | 4.74 |
| Price / Sales | 1.28 |
| FCF Yield | 6.5% |
| DCF Value (model) | $3.38 |
| DCF Upside vs Price | -79.0% |
| Revenue (TTM) | $1.44B |
| Net Margin | -4.2% |
| Revenue Growth (YoY) | 8.8% |
| EPS Growth (YoY) | -933.3% |
| FCF Growth (YoY) | 23.3% |
| Altman Z-Score | 4.06 (safe) |
| Stock P/E | 33.6 |
| Sector P/E (Consumer Discretionary) | 20.5 |
| Industry P/E (Recreation) | 23.7 |
| vs Sector | 64.2% |
| vs Industry | 41.9% |
| Top Institutional Holder | VANGUARD GROUP INC ($244.70M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 1 |
| Sector | Consumer Discretionary |
| Industry | Recreation |
| CEO | Thomas Conrad |
| Employees | 1,708 |
| Country | US |
| IPO Date | 2018-08-02 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.