comScore, Inc. (SCOR) Stock

comScore, Inc. (SCOR) is a Technology stock trading at $5.08 (as of 2026-08-21), with a market capitalization of $77.06M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

comScore, Inc. provides ratings and planning and cross-platform measurement for advertising and audiences across websites, mobile apps, digital video, and TV. Its offerings include multi-platform and mobile measurement, video consumption tracking, consumer lifestyle and media planning tools, and campaign and ad verification services used by media and advertising organizations.

Understand comScore, Inc.: how it makes money

comScore provides information and analytics that measure advertising, consumer behavior, and audiences across media platforms, and it monetizes this through ratings and planning, audience measurement, and related digital measurement and optimization products.

The profit model is driven by selling multi-platform audience and ad measurement, plus adjacent planning and optimization services, with the biggest revenue contribution coming from content and ad measurement.

Revenue by segment (latest quarter)
Ad Measurement	$0.1B
Activation & Optimization	$0.0B

Business quality (Weak): Basic product and revenue-line visibility is provided, but segment mapping is unclear because multiple revenue categories appear in the dataset and could overlap, and profitability is weak with a negative operating margin in the latest quarter.

Valuation: Trades at 1× trailing earnings · $0B market cap.

Bull case

Revenue is anchored in content and ad measurement, and comScore also offers measurement and planning products spanning websites and apps, digital video consumption, and consumer lifestyle understanding: This breadth can help stabilize demand across measurement use cases, with content and ad measurement the largest reported revenue category (0.08B).
Gross margin is positive (37.9%), indicating the company produces measurable value from its service delivery: Positive gross margin provides some buffer, even though operating profitability is currently negative.

Bear case

Operating margin is negative (−5.3%) in the latest quarter: This suggests operating costs are not currently covered by revenue, which can limit the ability to invest or absorb shocks.
Reported revenue lines indicate concentration around the largest measurement category: With content and ad measurement at 0.08B out of 0.1B total revenue reported, weaker performance in the largest line could disproportionately impact results.

Valuation — source: SEC EDGAR (first-party)
Price	$5.08
Market Cap	$77.06M
EV / EBITDA	2.2
Price / Book	0.86
Price / Sales	0.23
FCF Yield	66.3%
DCF Value (model)	$23.86
DCF Upside vs Price	370.1%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$357.47M
Net Margin	-2.8%
Revenue Growth (YoY)	0.4%
EPS Growth (YoY)	-127.7%
FCF Growth (YoY)	26.0%

Financial Health — source: SEC EDGAR
Altman Z-Score	-3.92 (distress)
Piotroski F-Score	4/9 (moderate)

Valuation vs Sector & Industry
Sector P/E (Technology)	33.9
Industry P/E (Business Services)	29.9

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	BlackRock Fund Advisors ($86.56M)
Institutional Holders Tracked	10

Company
Sector	Technology
Industry	Business Services
CEO	Jonathan Carpenter
Employees	1,116
Country	US
IPO Date	2007-06-27

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.