Reborn Coffee, Inc. (REBN) Stock

Reborn Coffee, Inc. (REBN) is a Consumer Discretionary stock trading at $1.37 (as of 2026-07-17), with a market capitalization of $11.25M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Reborn Coffee, Inc. operates and franchises retail locations and kiosks that focus on serving specialty-roasted coffee in California. The company purchases, roasts, and sells coffee, tea and other beverages, and various food items. As of September 30, 2021, it operated 7 retail locations. Reborn Coffee, Inc. was founded in 2014 and is based in Brea, California.

Understand Reborn Coffee, Inc.: how it makes money

Reborn Coffee, Inc. operates and franchises specialty coffee retail locations and kiosks in California, and makes money by purchasing, roasting, and selling coffee, tea, and other beverages, plus various food items.

The business profit engine is the economics of company-operated specialty coffee retail (open company-operated locations), because revenue is generated through selling drinks and food at its locations, and the latest results show a negative operating margin even with gross margin of 50.3%.

Business quality (Weak): Clear operating concept and at least one relevant store-level KPI are provided, but there is no segment revenue breakdown, and the latest profitability picture is loss-making at the operating level.

Bull case

  • Store footprint is growing: Open Company-Operated Locations is 14.0 (imp 3), which can support future sales volume if stores perform.
  • Product-level gross margin is positive: Gross margin is 50.3%, suggesting the company can generate profit on coffee, tea, and other items before operating expenses.

Bear case

  • Operating losses: Operating margin is -16.7%, indicating operating costs currently outweigh gross profit.
  • Limited visibility into how profit scales: No segment revenue split is provided, so it is harder to tell how much of results come from company-operated locations versus franchised locations.
  • Concentration in a specific geographic focus: The company focuses on specialty-roasted coffee in California, which can limit demand diversity across regions.
Valuation — source: SEC EDGAR (first-party)
Price$1.37
Market Cap$11.25M
Price / Book3.27
Price / Sales1.11
FCF Yield-70.3%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$8.09M
Net Margin-112.9%
Revenue Growth (YoY)36.5%
EPS Growth (YoY)4.2%
FCF Growth (YoY)43.7%
Financial Health — source: SEC EDGAR
Altman Z-Score-3.29 (distress)
Piotroski F-Score3/9 (weak)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Restaurants, Hotels & Motels)26.1
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderRENAISSANCE TECHNOLOGIES LLC ($104550.00)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryRestaurants, Hotels & Motels
CEOJay Kim
Employees24
CountryUS
IPO Date2022-08-12

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REBN earnings history · REBN institutional & insider holders · REBN KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-17.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.