Outdoor Holding Company (POWW) Stock

Outdoor Holding Company (POWW) is a Technology stock trading at $2.23 (as of 2026-08-21), with a market capitalization of $258.71M and a trailing P/E of 344.6. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Outdoor Holding Company operates an online marketplace business through GunBroker, an auction platform that facilitates the lawful sale of firearms, ammunition, and hunting/shooting accessories. The company also engages in banner advertising campaign activities and is headquartered in Scottsdale, Arizona.

Understand Outdoor Holding Company: how it makes money

Outdoor Holding Company operates the GunBroker e-commerce marketplace for the lawful sale of firearms, ammunition, and hunting accessories, and it also sells loaded ammunition and related ammunition products, earning money from marketplace activity and product sales.

GunBroker's profit model depends on its marketplace monetization, the average marketplace take rate applied to Gross Merchandise Value, with a secondary contribution from loaded ammunition sales.

Business quality (Weak): The company has clear marketplace operating KPIs (GMV, take rate, traffic and user metrics), but the provided financials show revenue as 0.0B for 2025-12-31, so reported financial scale and segment linkage are hard to verify from the dataset.

Bull case

Marketplace reach: GunBroker reports 8,500,000 registered gunbroker user accounts and 13,000,000 GunBroker monthly unique visitors.
Demonstrated monetization metric: The company reports an average marketplace take rate of 6.2% and Gross Merchandise Value of 0.22 USD_B.
Customer sentiment metric: GunBroker reports a Net Promoter Score of 71%.

Bear case

Regulated demand and compliance dependence: The business supports lawful firearm and ammunition sales, and its KPI set includes Adjusted Share of National Instant Criminal Background Check System Checks (6.0%), highlighting reliance on regulated background check activity.
Limited revenue visibility in provided data: In the provided financials, total revenue_b is listed as 0.0B for 2025-12-31, which limits how confidently investors can map disclosed KPIs to reported financial results.
Small disclosed product and marketplace revenue signals: The dataset lists relatively small candidate revenue items, including Loaded Ammunition Revenue (0.05 USD_B) and GunBroker.com Marketplace Segment Revenue (0.01 USD_B), which could indicate sensitivity to volume changes.

Valuation — source: SEC EDGAR (first-party)
Price	$2.23
Market Cap	$258.71M
P/E Ratio	344.6
EV / EBITDA	13.2
Price / Book	1.10
Price / Sales	5.00
DCF Value (model)	$1.69
DCF Upside vs Price	-24.2%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$51.13M
Net Margin	-6.9%
Revenue Growth (YoY)	22.1%
EPS Growth (YoY)	-133.3%

Financial Health — source: SEC EDGAR
Altman Z-Score	4.07 (safe)

Valuation vs Sector & Industry
Stock P/E	344.6
Sector P/E (Technology)	33.9
Industry P/E (Business Services)	29.9
vs Sector	917.7%
vs Industry	1053.6%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	Balentine LLC ($34.66M)
Institutional Holders Tracked	10

Company
Sector	Technology
Industry	Business Services
CEO	Steven F. Urvan
Employees	374
Country	US
IPO Date	2017-02-07

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Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.