MarketWise, Inc. (MKTW) Stock

MarketWise, Inc. (MKTW) is a Technology stock trading at $18.35 (as of 2026-08-20), with a market capitalization of $48.50M and a trailing P/E of 21.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

MarketWise, Inc. operates subscription businesses that provide financial research and related software, education, and tools for investors. Its offerings include independent research plus software and analytical tools, delivered across desktop, laptop, and mobile devices. The company serves paid and free subscribers in the United States and internationally.

Understand MarketWise, Inc.: how it makes money

MarketWise runs a subscription platform that sells investment research, software, education, and analytical tools for investors, and it makes money primarily through paid subscriptions to its research and tools.

Profitability is driven by how efficiently the company converts large traffic and free interest into paid subscriptions, then by how much of billings comes from longer-lasting lifetime subscriptions versus term subscriptions.

Business quality (Weak): Operational KPIs are available (conversion, billings mix, subscription value mix), but no official reportable segment breakdown is provided in the supplied facts.

Valuation: Trades at 10× trailing earnings · $0B market cap.

Bull case

  • Strong funnel scale: Landing Page Visits are 23,000,000 in the latest quarter dataset, indicating meaningful top-of-funnel reach.
  • Appeal to higher-value customers: Cumulative High-Value Conversion Rate is 42%, and Cumulative Ultra-High-Value Conversion Rate is 32%.
  • Billings skew toward recurring subscriptions: Lifetime Subscription Share of Billings is 33%, and Term Subscription Share of Billings is 66%.

Bear case

  • Conversion pressure: Overall Direct-to-Pay Conversion Rate is 16%, and it is explicitly labeled as declining versus the prior quarter.
  • Operating loss in the latest period: Operating margin is -1.4% for the period ending 2026-03-31, indicating the business generated an operating loss.
  • Audience size in disclosures may not align across metrics: The description cites approximately 972 thousand paid subscribers and 13.7 million free subscribers, while the operational dataset shows Consolidated Paid Subscribers of 381,000 and Active Free Subscribers of 2,000,000, which adds uncertainty about how these figures map to each other.
Valuation — source: SEC EDGAR (first-party)
Price$18.35
Market Cap$48.50M
P/E Ratio21.7
EV / EBITDA0.6
Price / Sales0.15
FCF Yield94.6%
DCF Value (model)$239.57
DCF Upside vs Price1205.6%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$328.12M
Net Margin1.7%
Revenue Growth (YoY)-5.2%
EPS Growth (YoY)-143.6%
FCF Growth (YoY)25.6%
Financial Health — source: SEC EDGAR
Altman Z-Score1.22 (distress)
Valuation vs Sector & Industry
Stock P/E21.7
Sector P/E (Technology)33.9
Industry P/E (Business Services)30.0
vs Sector-35.9%
vs Industry-27.4%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBARCLAYS PLC ($2.84M)
Institutional Holders Tracked10
Company
SectorTechnology
IndustryBusiness Services
CEODavid Eifrig Jr.
Employees439
CountryUS
IPO Date2020-09-14

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MKTW earnings history · MKTW institutional & insider holders · MKTW KPIs & operating metrics · MKTW financials · MKTW investor presentations & press releases · MKTW SEC filings · MKTW peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.