LiveWire Group, Inc. (LVWR) Stock

LiveWire Group, Inc. (LVWR) is a Consumer Discretionary stock trading at $1.13 (as of 2026-08-20), with a market capitalization of $232.12M. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

LiveWire Group, Inc. engages in the manufacturing of electric motorcycles in North America, Europe/Middle East/Africa, and Asia Pacific regions. It offers its products under the LiveWire brand name. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin.

Understand LiveWire Group, Inc.: how it makes money

LiveWire Group manufactures and sells electric motorcycles under the LiveWire brand, generating revenue from its electric motorcycle products and related offerings.

The profit engine depends on whether LiveWire can translate electric motorcycle demand into enough unit and product sales to cover costs, while partnerships (with Harley-Davidson and KYMCO) support the go-to-market.

Revenue by segment (latest quarter)
LiveWire$0.0B
STACYC$0.0B
Other$0.0B

Business quality (Weak): Margins are deeply negative (gross margin -10.5% and operating margin -345.5%), so the business currently appears not to reach profitable scale based on the latest reported quarter.

Bull case

  • Partnerships can support distribution and market access: LiveWire has strategic partnerships with Harley-Davidson and the KYMCO Group.
  • Demand visibility via unit sales: The company tracks an operating metric for LiveWire Units Sold (184).

Bear case

  • Current profitability is weak: For the quarter ended 2026-03-31, gross margin was -10.5% and operating margin was -345.5%.
  • Revenue visibility is limited in the provided data: Reported revenue_b is 0.0B for 2026-03-31, and many segment candidates are shown as 0.0B or near zero.
Valuation — source: SEC EDGAR (first-party)
Price$1.13
Market Cap$232.12M
Price / Book19.47
Price / Sales9.27
FCF Yield-44.7%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$25.67M
Net Margin-292.6%
Revenue Growth (YoY)-3.6%
EPS Growth (YoY)-19.6%
FCF Growth (YoY)-43.7%
Financial Health — source: SEC EDGAR
Altman Z-Score-2.35 (distress)
Piotroski F-Score4/9 (moderate)
Valuation vs Sector & Industry
Sector P/E (Consumer Discretionary)20.5
Industry P/E (Consumer Goods)21.9
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderVANGUARD GROUP INC ($2.65M)
Institutional Holders Tracked10
Company
SectorConsumer Discretionary
IndustryConsumer Goods
CEOKarim Donnez
Employees182
CountryUS
IPO Date2020-11-24

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LVWR earnings history · LVWR institutional & insider holders · LVWR KPIs & operating metrics · LVWR financials · LVWR investor presentations & press releases · LVWR SEC filings · LVWR peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.