Primis Financial Corp. (FRST) Stock

Primis Financial Corp. (FRST) is a Financials stock trading at $16.14 (as of 2026-08-21), with a market capitalization of $400.26M and a trailing P/E of 7.5. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Primis Financial Corp. is the bank holding company for Primis Bank, providing deposit products and lending to individuals and small and medium-sized businesses in the United States. It also offers cash management and payment services, along with mobile and online banking, debit cards, ATM services, and related services through full-service branches in Virginia and Maryland.

Understand Primis Financial Corp.: how it makes money

Primis Financial Corp. is a bank holding company that provides financial services through Primis Bank, taking customer deposits and making a range of loans, and earning money through lending-related revenue streams (including core, Panacea recurring, and mortgage revenue).

Primis's profit model is driven by the bank spread between customer deposits (checking, NOW, savings, money market, and CDs) and the interest and fees it generates from its diverse lending products (commercial and real estate, construction, secured asset based, SBA, mortgage warehouse lending, and residential mortgage and home equity loans), with additional revenue captured in Core Revenue and Panacea Recurring Revenue categories.

Revenue by segment (latest quarter)
Core$0.1B
Mortgage$0.0B
Panacea$0.0B
Other$0.0B

Business quality (Mixed): Segment coverage uses the provided segment revenue candidates, with the remainder grouped into an 'Other' segment to reconcile to total revenue (0.1B).

Valuation: At 8× earnings, FRST trades 35% below the Banking average (13×). Note: one-time items can distort reported P/E.

Bull case

  • Diversified customer and lending offering: It serves individuals and small and medium sized businesses and offers multiple deposit products plus a range of loan types (commercial and real estate, construction, SBA, mortgage warehouse lending, and residential mortgage and home equity).
  • Recurring revenue component is separately tracked: The company reports a specific Panacea Recurring Revenue line alongside Core Revenue and Mortgage Revenue.

Bear case

  • Mortgage and real estate exposures may be a key swing factor: It offers residential mortgage, trust mortgage, and home equity lines, as well as mortgage warehouse lending, so performance can be sensitive to conditions affecting these borrowers and collateral.
  • Revenue mix may shift with lending demand: With lending spanning commercial and real estate, construction, and other specialty products, changes in origination or financing needs could affect the contribution from the lending-related revenue categories.
Valuation — source: SEC EDGAR (first-party)
Price$16.14
Market Cap$400.26M
P/E Ratio7.5
EV / EBITDA3.3
Price / Book0.92
Price / Sales1.86
FCF Yield-15.1%
DCF Value (model)$55.49
DCF Upside vs Price243.8%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$200.44M
Net Margin30.7%
Revenue Growth (YoY)18.3%
EPS Growth (YoY)280.0%
Valuation vs Sector & Industry
Stock P/E7.5
Sector P/E (Financials)15.1
Industry P/E (Banking)13.0
vs Sector-50.1%
vs Industry-41.9%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional HolderBlackRock, Inc. ($27.07M)
Institutional Holders Tracked10
Company
SectorFinancials
IndustryBanking
CEODennis J. Zember Jr.
Employees592
CountryUS
IPO Date2006-11-01

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FRST earnings history · FRST institutional & insider holders · FRST KPIs & operating metrics · FRST financials · FRST investor presentations & press releases · FRST SEC filings · FRST peers · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.