Viant Technology Inc. (DSP) Stock

Viant Technology Inc. (DSP) is a Technology stock trading at $12.44 (as of 2026-08-20), with a market capitalization of $811.00M and a trailing P/E of 93.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Viant Technology Inc. provides advertising technology for programmatic and omnichannel media, including an AI product suite, an omnichannel DSP platform, and identifiers such as a normalized household profile and a video-level content ID for sharing data with partners. It also offers a data platform to integrate first-party and third-party data, plus reporting, measurement, and attribution capabilities for campaign planning and performance.

Understand Viant Technology Inc.: how it makes money

Viant Technology provides advertising technology software for omnichannel ad planning, bidding, identity resolution, and measurement, using products like ViantAI, Holistic DSP, Household ID, and IRIS_ID to help campaigns run across ad inventory.

Viant’s profit engine depends on platform adoption in real-time ad buying, where higher usage of its AI bidding automation and identity components (Household ID and IRIS_ID) in bid requests supports monetization through ongoing customer campaign activity.

Revenue by segment (latest quarter)
Total	$0.1B

Business quality (Weak): The platform shows positive gross margin (41.1%), but the business is not yet translating that into profitability, with an operating margin of -4.5% for the latest reported period.

Valuation: Trades at 28× trailing earnings · $1B market cap.

Bull case

High gross margin suggests platform value: Latest period gross margin is 41.1%, consistent with software or technology economics.
AI bidding automation appears deeply adopted: Artificial Intelligence Bidding Share of Ad Spend Automated is 85%, and Artificial Intelligence Bidding Automation on Viant Platform is also 85%.
Identity reach is strong in key inventory: Household Identifier Coverage of United States Households is 95%, and Household ID Utilization in Connected Television Ad Spend is 90%.

Bear case

Operating losses in the latest quarter: Operating margin is -4.5% for the period ended 2026-03-31.
Some core inventory penetration is not universal: IRIS ID Penetration in Incoming Connected Television Bid Requests is 50%, which may limit measurable outcomes where IRIS_ID is required.
Profitability may be sensitive to customer and adoption momentum: Key operating indicators are based on adoption and utilization (for example, AI bidding automation, household identifier embedding and utilization), which can change over time.

Valuation — source: SEC EDGAR (first-party)
Price	$12.44
Market Cap	$811.00M
P/E Ratio	93.4
EV / EBITDA	20.9
Price / Book	2.54
Price / Sales	2.09
FCF Yield	8.1%
DCF Value (model)	$14.51
DCF Upside vs Price	16.6%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$344.20M
Net Margin	2.4%
Revenue Growth (YoY)	33.9%
EPS Growth (YoY)	-150.0%
FCF Growth (YoY)	35.0%

Financial Health — source: SEC EDGAR
Altman Z-Score	3.78 (safe)
Piotroski F-Score	6/9 (moderate)

Valuation vs Sector & Industry
Stock P/E	93.4
Sector P/E (Technology)	33.9
Industry P/E (Business Services)	30.0
vs Sector	175.2%
vs Industry	211.7%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	PUNCH & ASSOCIATES INVESTMENT MANAGEMENT, INC. ($15.09M)
Institutional Holders Tracked	10

Company
Sector	Technology
Industry	Business Services
CEO	Tim Vanderhook
Employees	386
Country	US
IPO Date	2021-02-10

Related Companies (Business model: SaaS / Subscription Software (Enterprise); 8 closest by market cap; US-domiciled)

Data as of 2026-08-20.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.