Crown Crafts, Inc. (CRWS) Stock

Crown Crafts, Inc. (CRWS) is a Consumer Discretionary stock trading at $2.96 (as of 2026-08-21), with a market capitalization of $31.80M and a trailing P/E of 6.4. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

Crown Crafts, Inc., through its subsidiaries, designs and sells infant, toddler, and juvenile products, including bedding, blankets, nursery and toddler accessories, room décor, feeding and care items, bath textiles, developmental toys, and related soft goods. Products are sold in the United States and internationally primarily to retail and other commercial customers via a sales force and independent commissioned representatives.

Understand Crown Crafts, Inc.: how it makes money

Crown Crafts makes and sells infant, toddler, and juvenile soft goods and accessories (like bedding, blankets, nursery accessories, bibs, bath towels, and related items), generating revenue from product sales.

Crown Crafts' profit model appears to be driven by how efficiently it manages inventory across its baby brands (such as Nojo and Sase, and Sassy and NoJoke) and by the progression of store reopenings (Bye-Bye Baby), which together can affect sales timing and product availability.

Business quality (Weak): The business description clearly outlines the product categories. However, the provided data does not include an official, mutually exclusive segment breakdown, and the operating KPIs are given as labels without additional context or definitions.

Valuation: At 17× earnings, CRWS trades in line with the Textiles average (17×). Note: one-time items can distort reported P/E.

Bull case

Product focus in infant and juvenile soft goods: The company offers a range of infant, toddler, and juvenile bedding, blankets, nursery accessories, and related soft goods, which gives it multiple product categories within a defined customer lifecycle.
Gross margin listed at 23.5%: In the latest provided period (2025-12-28), gross margin was 23.5%, indicating the company retains a positive gross profit spread even though operating results were below breakeven.

Bear case

Operating loss in the latest provided period: Operating margin was -0.5% for the period ending 2025-12-28, meaning operating costs outweighed operating revenues in that period.
Inventory levels are a key watch item: The presence of multiple inventory-related KPIs (Nojo and Sase Inventory Levels, and Inventory for Sassy and NoJoke Brands) suggests inventory management could materially impact results, including potential overhang risk.

Valuation — source: SEC EDGAR (first-party)
Price	$2.96
Market Cap	$31.80M
P/E Ratio	6.4
EV / EBITDA	7.1
Price / Book	0.79
Price / Sales	0.38
FCF Yield	23.9%
DCF Value (model)	$21.55
DCF Upside vs Price	629.3%

Profitability & Growth — source: SEC EDGAR
Revenue (TTM)	$82.27M
Net Margin	2.2%
Revenue Growth (YoY)	8.3%
EPS Growth (YoY)	-290.0%
FCF Growth (YoY)	3.7%

Financial Health — source: SEC EDGAR
Altman Z-Score	2.33 (grey)
Piotroski F-Score	8/9 (strong)

Valuation vs Sector & Industry
Stock P/E	6.4
Sector P/E (Consumer Discretionary)	20.7
Industry P/E (Textiles)	17.8
vs Sector	-69.3%
vs Industry	-64.2%

Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Top Institutional Holder	VANGUARD GROUP INC ($1.40M)
Institutional Holders Tracked	10

Company
Sector	Consumer Discretionary
Industry	Textiles
CEO	Olivia W. Elliott
Employees	162
Country	US
IPO Date	2003-10-07

Related Companies (Business model: Industrials / Capital Goods (Heavy Machinery + Diversified Industrials); 8 closest by market cap; US-domiciled)

Data as of 2026-08-21.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.