Brunswick Corporation (BC) is a Industrials stock trading at $81.09 (as of 2026-08-20), with a market capitalization of $5.25B. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.
Brunswick Corporation designs, manufactures, and markets recreation products worldwide. It operates through Propulsion; Parts & Accessories; and Boat segments. The Propulsion segment provides outboard, sterndrive, and inboard engines for independent boat builders and governments through marine dealers and distributors, specialty marine retailers, and marine service centers; and propulsion-related controls, rigging, and propellers to original equipment manufacturers and aftermarket retailers, distributors, and distribution businesses. This segment offers its products under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, and Mercury Diesel brands. The Parts & Accessories segment provides engine parts and consumables, electrical products, boat parts and systems, engine oils and lubricants, marine electronics and control systems, instruments, trolling motors, fuel systems, and electrical systems, as well as specialty vehicle, mobile, and transportation aftermarket products for aftermarket retailers, distributors, and distribution businesses, as well for as for the original equipment manufacturers in marine and non-marine markets; and supplies parts and accessories. This segment offers its products under the under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands. The Boat segment provides Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts and Heyday wake; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; and Thunder Jet heavy-gauge aluminum boats, as well as the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.
Brunswick Corporation designs and manufactures recreation products, including marine propulsion engines and related components, and runs the Freedom Boat Club; it makes money by selling these products through marine dealers and distributors, specialty marine retailers, and marine service centers, plus generating activity through its boat club member network.
The profit engine ties together (1) sales of marine propulsion and related products, and (2) Freedom Boat Club scale, measured by members, locations, and member trips.
Business quality (Weak): Investor-relevant operating signals exist (boat pipelines reductions for propulsion timing, and Freedom Boat Club members, locations, and member trips), but the provided data does not include segment revenue amounts or a clean operating-income bridge by segment.
| Price | $81.09 |
| Market Cap | $5.25B |
| EV / EBITDA | 28.7 |
| Price / Book | 3.13 |
| Price / Sales | 0.93 |
| FCF Yield | 6.9% |
| DCF Value (model) | $69.72 |
| DCF Upside vs Price | -14.0% |
| Revenue (TTM) | $5.36B |
| Net Margin | -2.6% |
| Revenue Growth (YoY) | 2.4% |
| EPS Growth (YoY) | -207.2% |
| FCF Growth (YoY) | 50.1% |
| Altman Z-Score | 2.87 (grey) |
| Piotroski F-Score | 5/9 (moderate) |
| Sector P/E (Industrials) | 25.9 |
| Industry P/E (Machinery) | 32.3 |
| Top Institutional Holder | VANGUARD GROUP INC ($501.84M) |
| Institutional Holders Tracked | 10 |
| Congressional Trades (recent) | 4 |
| Sector | Industrials |
| Industry | Machinery |
| CEO | David Foulkes |
| Employees | 15,000 |
| Country | US |
| IPO Date | 1981-12-31 |
Data as of 2026-08-20.
Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.