The Procter & Gamble Company (PG) Stock

The Procter & Gamble Company (PG) is a Consumer Discretionary stock trading at $147.37 (as of 2026-07-24), with a market capitalization of $343.17B and a trailing P/E of 20.7. Figures are sourced from first-party U.S. SEC EDGAR filings and market data.

The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin care products under the Olay, Old Spice, Safeguard, Secret, and SK-II brands. The Grooming segment provides shave care products and appliances under the Braun, Gillette, and Venus brand names. The Health Care segment offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brand names; and gastrointestinal, rapid diagnostics, respiratory, vitamins/minerals/supplements, pain relief, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. The Fabric & Home Care segment provides fabric enhancers, laundry additives, and laundry detergents under the Ariel, Downy, Gain, and Tide brands; and air care, dish care, P&G professional, and surface care products under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. The Baby, Feminine & Family Care segment offers baby wipes, taped diapers, and pants under the Luvs and Pampers brands; adult incontinence and feminine care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. The company sells its products primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.

Understand The Procter & Gamble Company: how it makes money

Procter & Gamble sells branded consumer packaged goods worldwide, and it generates revenue from net sales of these products through its five consumer categories (Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care).

P&G’s profit model is structurally diversified across five consumer product segments, so its earnings are supported by multiple branded categories rather than a single product line.

Revenue by segment (latest quarter)
Beauty$3.5B
Grooming$1.5B
Health Care$2.9B
Fabric & Home$7.0B
Baby & Family$4.8B

Business quality (Solid): P&G is a diversified branded consumer packaged goods business with five reportable segments and reported operating profitability (operating margin 21.5% in the latest period shown), but the provided dataset does not include any segment or company operating KPIs to pinpoint the drivers beyond reported margins and net sales.

Valuation: At 22× earnings, PG trades 17% below the Consumer Goods average (26×). Note: one-time items can distort reported P/E.

Bull case

  • Diversified category exposure: The company operates through five segments (Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care), spreading results across multiple consumer categories.
  • Strong branded portfolio: The segments include major branded products such as Head & Shoulders, Herbal Essences, Pantene, Olay, Gillette, Braun, and SK-II (examples listed in the provided segment description).

Bear case

  • Limited visibility into operating drivers in this dataset: No operating KPI labels are provided (operational_kpi_candidates is empty), so the underlying performance drivers cannot be assessed here beyond reported gross margin and operating margin.
  • Complexity across multiple segments: With five reportable segments, results can be affected by how net sales evolve across each category (segment mix and execution across categories), which is not quantified beyond segment net sales in the provided facts.
Valuation — source: SEC EDGAR (first-party)
Price$147.37
Market Cap$343.17B
P/E Ratio20.7
EV / EBITDA17.5
Price / Book6.27
Price / Sales3.96
FCF Yield4.9%
DCF Value (model)$92.54
DCF Upside vs Price-37.2%
Profitability & Growth — source: SEC EDGAR
Revenue (TTM)$84.28B
Net Margin19.0%
Revenue Growth (YoY)7.4%
EPS Growth (YoY)5.1%
FCF Growth (YoY)9.8%
Financial Health — source: SEC EDGAR
Altman Z-Score5.40 (safe)
Piotroski F-Score5/9 (moderate)
Valuation vs Sector & Industry
Stock P/E20.7
Sector P/E (Consumer Discretionary)21.6
Industry P/E (Consumer Goods)26.1
vs Sector-4.2%
vs Industry-20.8%
Smart-Money Activity — SEC Form 4 / 13F / Congressional disclosures
Insider Sells (12mo)3
Top Institutional HolderVANGUARD GROUP INC ($34.03B)
Institutional Holders Tracked10
Congressional Trades (recent)10
Company
SectorConsumer Discretionary
IndustryConsumer Goods
CEOShailesh G. Jejurikar
Employees108,000
CountryUS
IPO Date1978-01-13

Related Companies (Business model: Branded Consumer (CPG, Staples, Beauty, Alcohol, Pet, Nicotine); 8 closest by market cap; US-domiciled)

  • The Coca-Cola Company (KO)
  • Philip Morris International Inc. (PM)
  • Ecolab Inc. (ECL)
  • Colgate-Palmolive Company (CL)
  • Kenvue Inc. (KVUE)
  • The Estée Lauder Companies Inc. (EL)
  • PPG Industries, Inc. (PPG)
  • Church & Dwight Co., Inc. (CHD)
PG earnings history · PG institutional & insider holders · PG KPIs & operating metrics · Congress trades · Insider trades · Short interest · Stock screener

Data as of 2026-07-24.

Figures sourced from U.S. Securities and Exchange Commission (SEC EDGAR) filings and market data. Not personalized investment advice.